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PENGARUH BRAND AMBASSADOR DAN EVENT SPONSORSHIP TERHADAP PURCHASE INTENTION DENGAN BRAND IMAGE SEBAGAI VARIABEL INTERVENING ( Studi Kasus Produk Smartphone Vivo pada Mahasiswa Universitas Sultan Ageng Tirtayasa )

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2017Pengaruh Celebrity Endorser Dan Iklan Melalui Media Televisi Terhadap Minat Beli Pada Tokopedia Di Denpasar26 cited
2016PENGARUH EVENT DAN BRAND IMAGE TERHADAP MINAT BELI PRODUK ROKOK SAMPOERNA A MILD PADA PT HM SAMPOERNA AREA MARKETING SURABAYA21 cited
2015PERAN BRAND IMAGE DALAM MEMEDIASI PENGARUH CELEBRITY ENDORSER TERHADAP NIAT BELI20 cited

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2016PENGARUH BRAND AMBASSADOR TERHADAP MINAT BELI KONSUMEN MD CLINIC BY LAZETA18 cited

2017Pengaruh brand ambassador dian sastrowardoyo terhadap brand image produk makeup L’OREAL PARIS (studi pada konsumen L’OREAL kota BANDUNG)18 cited

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