The role of identity in how whole‐blood donors reflect on and construct their future as a plasma donor

Rachel D. Thorpe · Barbara Masser · Kyle S. Jensen · Nina Van Dyke · Tanya E. Davison

23 citations0/0 files storedJournal of Community & Applied Social Psychology

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Blood donation and transfusion practices Nonprofit Sector and Volunteering Organ Donation and Transplantation

Abstract

Abstract In the context of decreased demand for whole blood and increased demand for plasma‐derived products, donors in Australia are increasingly being asked to convert from whole‐blood to plasmapheresis donations. Plasmapheresis is a different type of donation to whole blood as the process takes longer and can be engaged in more frequently. What is unknown is whether whole‐blood donors view donating plasma as consistent with their donor identity and how they respond to the possibility of donating more frequently. To explore this, we undertook semistructured telephone interviews with 26 whole‐blood donors who had recently made their first plasma donation. Findings indicated that whereas donating plasma was viewed as a bigger ask than donating whole blood, the former was viewed as consistent with their identity as a donor because both behaviours were seen to benefit others and self and were located within the same institutional context. Donating plasma was an opportunity for donors to enhance their self‐concept as an altruistic giver. When contemplating their future donation behaviour, donors considered how their donor identity would fit alongside other salient roles. These findings have implications for how institutions can position their request of existing donors to give a different gift.

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References

2006Using thematic analysis in psychology 1957A Theory of Cognitive Dissonance 2000The Past, Present, and Future of an Identity Theory 1995A Tale of Two Theories: A Critical Comparison of Identity Theory with Social Identity Theory 1980Symbolic Interactionism: A Social Structural Version 1935Mind, Self and Society. From the Standpoint of a Social Behaviorist.1968Identity Salience and Role Performance: The Relevance of Symbolic Interaction Theory for Family Research 1985Role-Identity Salience

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