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Multi-attribute Decision Making Process in Economic Behavior: Process Tracking of Decision Making and Computer Simulation
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References

  • 1957A Theory of Cognitive Dissonance24,224 cited
  • 2017A Theory of Cognitive Dissonance18,122 cited
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  • 1978Administrative Behavior: A Study of Decision-Making Processes in Administrative Organization.4,801 cited
  • 1952Social Choice and Individual Values4,699 cited
  • 1993The Adaptive Decision Maker3,507 cited
  • 1994The Adaptive Decision Maker3,310 cited
  • 1959Cognitive consequences of forced compliance.2,944 cited
  • 2004The Paradox of Choice: Why More Is Less2,512 cited
  • 1979An Information Processing Theory of Consumer Choice2,245 cited
  • 1964Simultaneous conjoint measurement: A new type of fundamental measurement2,008 cited
  • 1976Task complexity and contingent processing in decision making: An information search and protocol analysis1,965 cited
  • 1982Adding Asymmetrically Dominated Alternatives: Violations of Regularity and the Similarity Hypothesis1,944 cited
  • 2002Maximizing versus satisficing: Happiness is a matter of choice.1,817 cited
  • 1994Decision making in action: Models and methods

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