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Mid- to low-end fashion brand personality affects consumers' perceived quality, commitment, and loyalty
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Mid- to low-end fashion brand personality affects consumers' perceived quality, commitment, and loyalty (2019)Mid- to low-end fashion brand personality…Brand Attachment: The Moderating Effect of High and Low Involvement Products (2024)Brand Attachment: The Moderat…Dimensions of Brand Personality (1997)Developing and validating a multidimensional consumer-based brand equity scale (2001)Introduction to Meta‐Analysis (2021)
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  • 2024Brand Attachment: The Moderating Effect of High and Low Involvement Products7 cited

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