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Leveraging employees as spokespeople in your HR strategy: How company-related employee posts on social media can help firms to attract new talent
16 references·10 citing·39 second hop
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2,904 cited
  • 2011Do social media marketing activities enhance customer equity? An empirical study of luxury fashion brand2,454 cited
  • 2010Impact of Online Consumer Reviews on Sales: The Moderating Role of Product and Consumer Characteristics2,366 cited
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    • 2021Losing Control: The Uncertain Management of Concealable Stigmas When Work and Social Media Collide22 cited
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