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Customer Purchase Intent Prediction Under Online Multi-Channel Promotion: A Feature-Combined Deep Learning Framework

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2015

The effect of prior knowledge and decision-making style on the online purchase decision-making process: A typology of consumer shopping behaviour

242 cited

2004Decomposing the Sales Promotion Bump with Store Data237 cited

Cited by

2022Impact of Perceived Influence, Virtual Interactivity on Consumer Purchase Intentions Through the Path of Brand Image and Brand Expected Value33 cited
2022What prompts consumers to purchase online? A machine learning approach23 cited
2024Customer purchase prediction in B2C e-business: A systematic review and future research agenda15 cited
2020Prediction of Repeat Customers on E-Commerce Platform Based on Blockchain14 cited
2020Application of sample balance-based multi-perspective feature ensemble learning for prediction of user purchasing behaviors on mobile wireless network platforms14 cited
2025An Enhanced Deep Learning Approach to Potential Purchaser Prediction: AutoGluon Ensembles for Cross-Industry Profit Maximization10 cited
2024An efficient attention-based hybridized deep learning network with deep RBM features for customer behavior prediction in digital marketing8 cited