How Collective Intelligence Fosters Incremental Innovation

Abstract

The study is to identify motivational factors that lead to collective intelligence and to understand how these factors relate to each other and to innovation capabilities in enterprises. The relationships between each of the sub-factors of the collective intelligence construct with the sub-factor of incremental innovation were examined. The study used the convenience sampling of corporate employees who use collective intelligence from corporate panel members (n=1500). Collective intelligence was found to affect work process, operations, and service innovation. This suggests that as work processes are made more innovative, the more actively collective intelligence is pursued, the greater the improvement in the performance of work processes, work procedures, work efficiency, customer satisfaction, and services. This study provides significant implications for corporations operating collective intelligence services such as online communities. First, such corporations vitalize their services by raising the quality of information and knowledge shared in their communities. Additionally, contribution motivations that take the characteristics of knowledge and information contributors into consideration require further development.The sample for this study was identified through convenience sampling of corporate employees who use collective intelligence from corporate panel members (n=1500). Collective intelligence was found to affect work process, operations, and service innovation. This suggests that as work processes are made more innovative, the more actively collective intelligence is pursued, the greater the improvement in the performance of work processes, work procedures, work efficiency, customer satisfaction, and services. This study provides significant implications for corporations operating collective intelligence services such as online communities. First, such corporations vitalize their services by raising the quality of information and knowledge shared in their communities. Additionally, contribution motivations that take the characteristics of knowledge and information contributors into consideration require further development.

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