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Perhaps one of the most significant breakthroughs in management thinking in the closing years of the twentieth century has been the real ization that individual businesses no longer compete as stand-alone enti ties, but rather as supply chains. We are now entering the era of ‘network competition’ where the prizes will go to those organizations who can better structure, coordinate and manage the relationships with their partners in a network committed to better, faster and closer rela tionships with their final customers.
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