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Marketing management: an asian perspective 7th ed.
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Marketing management: an asian perspective 7th ed. (1999)Marketing management: an asian perspectiv…PRODUCT ASPECTS OF MARKETING EFFORT AND PURCHASE INTENTION (2019)PRODUCT ASPECTS OF MARKETING …The Impact of Marketing Strategies and Satisfaction on Student Loyalty: A Structural Equation Model Approach (2016)The Impact of Marketing Strat…Impact of Country-of-Origin on Product Purchase Decision. (2013)Impact of Country-of-Origin o…Formulating service business strategies with integrative services model from customer and provider perspectives (2010)Formulating service business …The influence of the country‐of‐origin image, product knowledge and product involvement on consumer purchase decisions: an empirical study of insurance and catering services in Taiwan (2006)The influence of the country‐…Firm Resources and Sustained Competitive Advantage (1991)Dynamic capabilities and strategic management (1997)Firm resources and sustained competitive advantage (2004)Building the foundation for customer data quality in CRM systems for financial services firms (2012)Voice of the customer as a tool for service quality analysis in public transport (2021)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Measuring the Involvement Construct (1985)Dimensions of Consumer Expertise (1987)Effects of Price, Brand, and Store Information on Buyers' Product Evaluations (1991)Personal intrinsic religiosity and product knowledge on halal product purchase intention (2019)Sample Size for Survey Research: Review and Recommendations (2020)Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement (1983)The Influence of Information Sharing through Social Network Sites on Customers’ Attitudes during the Epidemic Crisis of COVID-19 (2021)Impact of Country of Origin on Brand Love: An Empirical Study of Select Denim Jeans Brands (2022)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Alternative Ways of Assessing Model Fit (1992)Principles and Practice of Structural Equation Modeling (1998)‘What drives students’ affective commitment towards their university?’ (2017)Explaining university student loyalty: theory, method, and empirical research in Chile (2019)Marketing Mix Effect Towards Customer Satisfaction and Loyalty: Case Study of Rejuve Cold-Pressed Drinks (2019)A Service Quality Model and its Marketing Implications (1984)Marketing for Hospitality and Tourism (1995)Electronic Commerce (2015)
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  • 2006The influence of the country‐of‐origin image, product knowledge and product involvement on consumer purchase decisions: an empirical study of insurance and catering services in Taiwan495 cited
  • 2016The Impact of Marketing Strategies and Satisfaction on Student Loyalty: A Structural Equation Model Approach21 cited
  • 2013Impact of Country-of-Origin on Product Purchase Decision.19 cited
  • 2019PRODUCT ASPECTS OF MARKETING EFFORT AND PURCHASE INTENTION8 cited
  • 2010Formulating service business strategies with integrative services model from customer and provider perspectives6 cited

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