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Marketing management: an asian perspective 7th ed. · Study

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ArticleMarketing management: an asian perspective 7th ed.

Philip Kotler1999

Article1999

Marketing management: an asian perspective 7th ed.

Philip Kotler · Swee Hoon Ang · Siew Meng Leong · Chin Tiong Tan

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Marketing and Advertising Strategies Consumer Behavior and Marketing Influence Consumer Behavior and Market Dynamics

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2006The influence of the country‐of‐origin image, product knowledge and product involvement on consumer purchase decisions: an empirical study of insurance and catering services in Taiwan 2016The Impact of Marketing Strategies and Satisfaction on Student Loyalty: A Structural Equation Model Approach 2013Impact of Country-of-Origin on Product Purchase Decision.2019PRODUCT ASPECTS OF MARKETING EFFORT AND PURCHASE INTENTION 2010Formulating service business strategies with integrative services model from customer and provider perspectives

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Year1999

Typearticle

Published1999-01-01

Languageen

Citations20

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ShelfMarketing and Advertising Strategies

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openalex_workW2970833218

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