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Corporate brand identity co-creation in business-to-business contexts
16 references·16 citing·35 second hopsampled
Corporate brand identity co-creation in business-to-business contexts (2019)Corporate brand identity co-creation in b…Qualitative Inquiry and Research Design : Choosing Among Five Approaches (2017)Qualitative Inquiry and Resea…Fourth Generation Evaluation (2014)Fourth Generation EvaluationBasics of qualitative research : techniques and procedures for developing grounded theory (2008)Basics of qualitative researc…Theory Building From Cases: Opportunities And Challenges (2007)Theory Building From Cases: O…The new strategic brand management: creating and sustaining brand equity long term (2005)The new strategic brand manag…Identity Ambiguity and Change in the Wake of a Corporate Spin-off (2004)Identity Ambiguity and Change…Case Study Research (2004)Case Study ResearchBrand Community (2001)Brand CommunityOrganizational Identity, Image, and Adaptive Instability (2000)Organizational Identity, Imag…The Art of Continuous Change: Linking Complexity Theory and Time-Paced Evolution in Relentlessly Shifting Organizations (1997)The Art of Continuous Change:…Building Strong Brands (1995)Building Strong BrandsConceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Conceptualizing, Measuring, a…Better Stories and Better Constructs: The Case for Rigor and Comparative Logic (1991)Better Stories and Better Con…Fourth-Generation Evaluation (1988)Fourth-Generation EvaluationHow To Do Things With Words (1975)How To Do Things With WordsOn Face-Work (1955)On Face-WorkThe effect of corporate ethical responsibility on social and environmental performance: An empirical study (2024)The effect of corporate ethic…Elevating B2B branding in a global context: Integrating existing literature and proposing a forward-thinking conceptual framework (2024)Elevating B2B branding in a g…Value co-creation in business-to-business context: A bibliometric analysis using HistCite and VOS viewer (2023)Value co-creation in business…Enlightening the brand building–audience response link (2023)Enlightening the brand buildi…Strategic B2B brand activism: Building conscientious purpose for social impact (2022)Strategic B2B brand activism:…Relational governance mechanisms as enablers of dynamic capabilities in Nigerian SMEs during the COVID-19 crisis (2022)Relational governance mechani…How to build a conscientious corporate brand together with business partners: A case study of Unilever (2022)How to build a conscientious …From brand control to brand co-creation: An integrated framework of brand paradigms and emerging brand perspectives (2022)From brand control to brand c…B2B brand positioning in emerging markets: Exploring positioning signals via websites and managerial tensions in top-performing African B2B service brands (2022)B2B brand positioning in emer…The Role of Digitalization on the Internationalization Strategy of Born-Digital Companies (2021)The Role of Digitalization on…An integrated perspective of value creation and capture: a systematic literature review (2021)An integrated perspective of …A discursive framework of B2B brand legitimacy (2021)A discursive framework of B2B…Towards a theory of conscientious corporate brand co-creation: the next key challenge in brand management (2020)Towards a theory of conscient…Performative corporate brand identity in industrial markets: The case of German prosthetics manufacturer Ottobock (2020)Performative corporate brand …Managing the challenges of business-to-business open innovation in complex projects: A multi-stage process model (2020)Managing the challenges of bu…Co-creating consistent brand identity with employees in the hotel industry (2020)Co-creating consistent brand …The Discovery of Grounded Theory: Strategies for Qualitative Research. (1968)Case Study Research: Design and Methods (1984)Dynamic capabilities: what are they? 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References

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  • 2017Qualitative Inquiry and Research Design : Choosing Among Five Approaches16,035 cited
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  • 2014Fourth Generation Evaluation7,250 cited
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  • 2005The new strategic brand management: creating and sustaining brand equity long term

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  • 2020Managing the challenges of business-to-business open innovation in complex projects: A multi-stage process model67 cited
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  • 2021A discursive framework of B2B brand legitimacy51 cited
  • 2022Relational governance mechanisms as enablers of dynamic capabilities in Nigerian SMEs during the COVID-19 crisis45 cited
  • 2022From brand control to brand co-creation: An integrated framework of brand paradigms and emerging brand perspectives44 cited
  • 2023Value co-creation in business-to-business context: A bibliometric analysis using HistCite and VOS viewer44 cited
  • 2020Performative corporate brand identity in industrial markets: The case of German prosthetics manufacturer Ottobock44 cited
  • 2024The effect of corporate ethical responsibility on social and environmental performance: An empirical study43 cited
  • 2021The Role of Digitalization on the Internationalization Strategy of Born-Digital Companies43 cited
  • 2020Co-creating consistent brand identity with employees in the hotel industry42 cited
  • 2022B2B brand positioning in emerging markets: Exploring positioning signals via websites and managerial tensions in top-performing African B2B service brands41 cited
  • 2024Elevating B2B branding in a global context: Integrating existing literature and proposing a forward-thinking conceptual framework40 cited
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