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Comunicación organizacional en clave sonora: el caso de Blink, los podcasts de BBVA
4 references·6 citing·39 second hop
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this work references cited by second hop

References

  • 1984Case Study Research: Design and Methods81,948 cited
  • 1993The Soundscape: Our Sonic Environment and the Tuning of the World2,494 cited
  • 2015Sonic branding: A consumer-oriented literature review57 cited
  • 2019Del flujo al stock: el programador radiofónico ante la gestión del catálogo digital33 cited

Cited by

  • 2022The value of podcasts to journalism: analysis of digital native media brands’ offerings, production and publishing in Spain20 cited
  • 2022The branded podcast as a new brand content strategy. Analysis, trends and classification proposal19 cited
  • 2023La producción de branded podcast en España: análisis de la oferta original en las plataformas de audio digital en 2022.18 cited
  • 2022Characteristics of the Spanish podcast sphere. Between democratization and commercial logic17 cited
  • 2021El estancamiento creativo de la publicidad radiofónica en el nuevo escenario sonoro: análisis del tono y estilo de las inserciones publicitarias12 cited
  • 2020El uso del podcast para la difusión del patrimonio cultural en el entorno hispanoparlante: análisis de las plataformas iVoox y SoundCloud11 cited

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