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Efekty kontekstowe jako element teorii wyboru konsumenta
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References

  • 1998The role of feasibility and desirability considerations in near and distant future decisions: A test of temporal construal theory.2,367 cited
  • 1982Adding Asymmetrically Dominated Alternatives: Violations of Regularity and the Similarity Hypothesis1,944 cited
  • 1989Choice Based on Reasons: The Case of Attraction and Compromise Effects1,813 cited
  • 2005Individual choice behavior: A theoretical analysis.1,157 cited
  • 1977The choice axiom after twenty years555 cited
  • 2005Overchoice and Assortment Type: When and Why Variety Backfires447 cited
  • 2006Extending the Bounds of Rationality: Evidence and Theories of Preferential Choice372 cited
  • 2009Deciding without Resources: Resource Depletion and Choice in Context358 cited
  • 1997Attribute-Task Compatibility as a Determinant of Consumer Preference Reversals342 cited
  • 2008Toward a Physiology of Dual-Process Reasoning and Judgment: Lemonade, Willpower, and Expensive Rule-Based Analysis331 cited
  • 2010Proliferating Private-Label Portfolios: How Introducing Economy and Premium Private Labels Influences Brand Choice315 cited
  • 2013Not Just for Consumers266 cited
  • 2002Automatic Construction and Use of Contextual Information for Product and Price Evaluations240 cited
  • 1995Asymmetric Decoy Effects on Lower-Quality Versus Higher-Quality Brands: Meta-Analytic and Experimental Evidence

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237 cited
  • 2008Contextual Inference in Markets: On the Informational Content of Product Lines231 cited
  • 2014The Limits of Attraction216 cited
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