Validating Technology-Organization- Environment (TOE) Framework in Web 2.0 Adoption in Supply Chain Management

Arun Kumar Tarofder · Adnan Jawabri · Ahasanul Haque · Sultan Rehman Sherief

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Technology Adoption and User Behaviour ERP Systems Implementation and Impact Big Data and Business Intelligence

Abstract

The second stage of Internet revolution has started with Web 2.0, which allows users to generate and develop the content without code. Web 2.0 not only change the way individual use internet but also tremendously transformed business activities. The primary aims of this study are (a) to validate the TOE framework in understanding Web 2.0 adoption in an organizational context, and (b) measuring the importance of each variable from the different industry perspective. This study developed a conceptual model based on the Technology-Organization-Environment (TOE) framework. A Web-based structured questionnaire was developed to collect primary data. With three months effort, this study managed to get 205 respondents from Malaysian manufacturing and service industry. Multiple regression and Dominance analysis were applied to understand the effect of the TOE framework on Web 2.0 adoption and predicting the importance of each factor form different industries perspective respectively. Multiple regression results confirmed that all the factors are important for Web 2.0 adoption, however, the technological characteristic is the most important determinant for Web 2.0 adoption. Moreover, dominance analysis showed very interesting results that relative advantage is not important for the service industry but top management support is the utmost importance. Similarly, results also indicated that top management support plays important role in Web 2.0 adoption for the fewer experience companies pertaining to internet usage. This study is one of the very few that provides insightful information regarding the effect of the TOE on Web 2.0 adoption in the supply chain management system. This study would be the guideline for the managers of both the manufacturing and service industry in order to implement the Web 2.0 in their supply chain system.

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References

1989User Acceptance of Computer Technology: A Comparison of Two Theoretical Models 1993Research methods for business: A skill building approach 2006A Review of the Predictors, Linkages, and Biases in IT Innovation Adoption Research 2005Empirical examination of the adoption of WebCT using TAM 2015Integrating TAM, TPB and TOE frameworks and expanding their characteristic constructs for e-commerce adoption by SMEs 2017Integrated technology-organization-environment (T-O-E) taxonomies for technology adoption 2004Assimilation and Diffusion of Web Technologies in Supply-Chain Management: An Examination of Key Drivers and Performance Impacts 2018Structural Equation Model for Evaluating Factors Affecting Quality of Social Infrastructure Projects

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