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The relationships of brand experience, sports event image and loyalty
16 references·6 citing·38 second hop
The relationships of brand experience, sports event image and loyalty (2019)The relationships of brand experience, sp…Welcome to the experience economy (2019)Welcome to the experience eco…Development of a Scale to Measure Memorable Tourism Experiences (2010)Development of a Scale to Mea…A model of destination branding: Integrating the concepts of the branding and destination image (2010)A model of destination brandi…Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty? (2009)Brand Experience: What Is It?…Word of Mouth for Movies: Its Dynamics and Impact on Box Office Revenue (2006)Word of Mouth for Movies: Its…Word of Mouth for Movies: Its Dynamics and Impact on Box Office Revenue (2006)Word of Mouth for Movies: Its…Sustainable Tourism Development: A Critique (2003)Sustainable Tourism Developme…Tourism image, evaluation variables and after purchase behaviour: inter-relationship (2001)Tourism image, evaluation var…The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)The Chain of Effects from Bra…Marketing the competitive destination of the future (2000)Marketing the competitive des…Structural equation modeling in practice: A review and recommended two-step approach. (1988)Structural equation modeling …On the Evaluation of Structural Equation Models (1988)On the Evaluation of Structur…Development and validation of brief measures of positive and negative affect: The PANAS scales. (1988)Development and validation of…Development and validation of brief measures of positive and negative affect: The PANAS scales. (1988)Development and validation of…The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun (1982)The Experiential Aspects of C…Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Evaluating Structural Equatio…How does brand authenticity influence brand loyalty? Exploring the roles of brand attachment and brand trust (2024)How does brand authenticity i…Building good brand experience to sustain positive electronic word of mouth: the mediating effect of brand love (2024)Building good brand experienc…The Influence of Experiential Marketing on Customer Satisfaction and Loyalty (2022)The Influence of Experiential…Developing a brand personality framework in the context of outdoor small-scale sport events (2022)Developing a brand personalit…Continuance intention in running apps: the moderating effect of relationship norms (2021)Continuance intention in runn…Attachment points, team identification and sponsorship outcomes: evidence from the Indian Premier League (2020)Attachment points, team ident…The Theory of Buyer Behavior (1971)Structure and Functions of Fantasy (1974)An Information Processing Theory of Consumer Choice (1979)Consumer perceived value: The development of a multiple item scale (2001)Consumer Acceptance and Use of Information Technology: Extending the Unified Theory of Acceptance and Use of Technology1 (2012)Competitive Strategy: Techniques for Analyzing Industries and Competitors (1980)THE CONCEPT OF A TOURIST AREA CYCLE OF EVOLUTION: IMPLICATIONS FOR MANAGEMENT OF RESOURCES (1980)Competitive strategy: Techniques for analysing industries and competitors (1982)Destination Competitiveness: Determinants and Indicators (2003)How destination image and evaluative factors affect behavioral intentions? 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(2003)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions (1980)Customer Engagement Behavior: Theoretical Foundations and Research Directions (2010)Customer Engagement (2011)Understanding Customer Experience Throughout the Customer Journey (2016)Exploring the essence of memorable tourism experiences (2011)Value co-creation: concept and measurement (2014)Customer experience management: toward implementing an evolving marketing concept (2015)When to use and how to report the results of PLS-SEM (2018)PSYCHOLOGICAL, EMPOWERMENT IN THE WORKPLACE: DIMENSIONS, MEASUREMENT AND VALIDATION. (1995)An assessment of the use of partial least squares structural equation modeling in marketing research (2011)Взаимосвязь статуса занятости и пола с уровнем психологического благополучия (2026)
this work references cited by second hop

References

  • 1981Evaluating Structural Equation Models with Unobservable Variables and Measurement Error108,884 cited
  • 1988Structural equation modeling in practice: A review and recommended two-step approach.41,858 cited
  • 1988Development and validation of brief measures of positive and negative affect: The PANAS scales.32,408 cited
  • 1988Development and validation of brief measures of positive and negative affect: The PANAS scales.31,356 cited
  • 1988On the Evaluation of Structural Equation Models26,139 cited
  • 1982The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun8,274 cited
  • 2001The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty6,666 cited
  • 2009Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty?4,414 cited
  • 2000Marketing the competitive destination of the future3,443 cited
  • 2019Welcome to the experience economy2,562 cited
  • 2001Tourism image, evaluation variables and after purchase behaviour: inter-relationship1,879 cited
  • 2006Word of Mouth for Movies: Its Dynamics and Impact on Box Office Revenue1,591 cited
  • 2010Development of a Scale to Measure Memorable Tourism Experiences1,584 cited
  • 2006Word of Mouth for Movies: Its Dynamics and Impact on Box Office Revenue1,329 cited

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  • 2010A model of destination branding: Integrating the concepts of the branding and destination image1,201 cited
  • 2003Sustainable Tourism Development: A Critique1,173 cited
  • Cited by

    • 2022The Influence of Experiential Marketing on Customer Satisfaction and Loyalty45 cited
    • 2024How does brand authenticity influence brand loyalty? Exploring the roles of brand attachment and brand trust39 cited
    • 2021Continuance intention in running apps: the moderating effect of relationship norms32 cited
    • 2020Attachment points, team identification and sponsorship outcomes: evidence from the Indian Premier League29 cited
    • 2022Developing a brand personality framework in the context of outdoor small-scale sport events16 cited
    • 2024Building good brand experience to sustain positive electronic word of mouth: the mediating effect of brand love13 cited