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ArticleSex Appeal in Advertising

Timothy P. Hartman1982

Article1982

Sex Appeal in Advertising

Timothy P. Hartman

79 citations·0/0 files stored·Journal of Advertising Research

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Media, Gender, and Advertising Marketing and Advertising Strategies Consumer Perception and Purchasing Behavior

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References

1977The Female Role in Advertisements: Some Experimental Evidence 1970Advertising: Its Role in Modern Marketing 1969How Sexy Illustrations Affect Brand Recall

Cited by

2001The impact of consumer characteristics and campaign related factors on brand confusion in print advertising 2003Adolescent Evaluation of Gender Role and Sexual Imagery in Television Advertisements 2010The effect of personality on response to sexual appeals 2009Responses of Chinese Consumers to Sex Appeals in International Advertising: A Test of Congruency Theory 2003Romantic love and sex: Their relationship and impacts on ad attitudes 2016Quantitative evaluation of persuasive appeals using comparative meta-analysis 2003How to get “kissably close”: Examining how advertisers appeal to consumers’ sexual needs and desires 2006Sex appeal advertising: gender differences in Chinese consumers’ responses

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1983Marketing communicationschapter · 3 shared references 1982The Credibility of Physically Attractive Communicators: A Reviewreview · 2 shared references 2007Gender‐related reactions to gratuitous sex appeals in advertisingarticle · 2 shared references 1984Effects of Model Attractiveness on Sales Responsearticle · 2 shared references 2017The effect of exposure to sexual appeals in advertisements on memory, attitude, and purchase intention: a meta-analytic reviewarticle · 2 shared references 1984Selected Effects of Salesperson Sex and Attractiveness in Direct Mail Advertisementsarticle · 2 shared references

Details

Year1982

Typearticle

Published1982-10-01

VenueJournal of Advertising Research

ISSN-L0021-8499

Languageen

Citations79

Files0 public / 0

ShelfMedia, Gender, and Advertising

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doi10.1080/00218499.1982.12468083

openalex_workW2979013752

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