Citation map · Study

SZodixStudyAcademic Library

Shelves Open access

Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated

Sex Appeal in Advertising

3 references·16 citing·48 second hop

FromToDepth

this work references cited by second hop

References

1977The Female Role in Advertisements: Some Experimental Evidence185 cited
1970Advertising: Its Role in Modern Marketing177 cited
1969How Sexy Illustrations Affect Brand Recall132 cited

Cited by

2001The impact of consumer characteristics and campaign related factors on brand confusion in print advertising66 cited
2003Adolescent Evaluation of Gender Role and Sexual Imagery in Television Advertisements61 cited
2010The effect of personality on response to sexual appeals52 cited
2009Responses of Chinese Consumers to Sex Appeals in International Advertising: A Test of Congruency Theory49 cited
2003Romantic love and sex: Their relationship and impacts on ad attitudes46 cited
2016Quantitative evaluation of persuasive appeals using comparative meta-analysis43 cited
2003How to get “kissably close”: Examining how advertisers appeal to consumers’ sexual needs and desires39 cited
2006Sex appeal advertising: gender differences in Chinese consumers’ responses38 cited
2011Super Bowl ad likeability: Enduring and emerging predictors35 cited
2015Is sexy better than funny? Disentangling the persuasive effects of pleasure and arousal across sex and humour appeals34 cited
2014Examining the influence of different levels of sexual-stimuli intensity by gender on advertising effectiveness

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

33 cited

2006Consumer Responses to Sexual Appeals in Cross-Cultural Advertisements33 cited

2005The Influence of Product/Nudity Congruence on Advertising Effectiveness28 cited

2017Sexual appeal in print media advertising: effects on brand recall and fixation time25 cited

2015Form or Function? An Examination of ESPN Magazine's “Body Issue”23 cited

2021Consumer reactions to nudity in print advertising: Comparing same‐gender and opposite‐gender effects20 cited