SZodixStudyAcademic Library

Dashboard Shelves Open access My library Inbox Notes Write Learn Alerts

More

Ask your library Notifications Quick cite Review

Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated

Uses of Sex Appeals in Prime-Time Television Commercials · Study

ArticleShelves

ArticleUses of Sex Appeals in Prime-Time Television Commercials

Carolyn A. Lin1998

Article1998

Uses of Sex Appeals in Prime-Time Television Commercials

138 citations·0/0 files stored·Sex Roles

No readable copy stored yet — this record is metadata only.

No open-access location is known for this record yet.

Literature note Cite in a project Citation map

Media, Gender, and Advertising Sports, Gender, and Society Gender, Feminism, and Media

Abstract

No abstract was published for this record.

Paper brief

Loading…

Cite this work

Citation unavailable for this work.

BibTeX RIS CSL-JSON

No public copy is stored for this record, so only the metadata is cited.

Citations in this library

Citation map →

Stored only when both papers are in the corpus — 138 citations exist upstream.

References

1972The attraction paradigm 1991What is beautiful is good, but . . .: A meta-analytic review of research on the physical attractiveness stereotype.1985Physical Attractiveness of the Celebrity Endorser: A Social Adaptation Perspective 1990An Investigation into the “Match-up” Hypothesis in Celebrity Advertising: When Beauty May Be Only Skin Deep 1991Social Comparison and the Idealized Images of Advertising 1979Communicator physical attractiveness and persuasion.1970Role of physical attractiveness in impression formation 1983Sex stereotyping in advertising

Cited by

2003Thin, Sexy Women and Strong, Muscular Men: Grade-School Children's Responses to Objectified Images of Women and Men 2008Consumer Responses Toward Sexual and Nonsexual Appeals: The Influence of Involvement, Need for Cognition (NFC), and Gender 2013Objectifying Media 2005Cross-Cultural Differences in Sexual Advertising Content in a Transnational Women's Magazine 2007The Impact of Western Beauty Ideals on the Lives of Women: A Sociocultural Perspective

Related works

Explore the map →

Papers that cite the same references — the relational fallback while embeddings are still backfilling.

1997Beefcake versus cheesecake in the 1990s: Sexist portrayals of both genders in television commercialsarticle · 14 shared references 2009Comparing Society’s Awareness of Women: Media-Portrayed Idealized Images and Physical Attractivenessarticle · 10 shared references 1996Contemporary Female Perspectives of Female Role Portrayals in Advertisingarticle · 8 shared references 1996Gender displaying television commercials: A comparative study of television commercials in the 1950s and 1980sarticle · 7 shared references 2007Adaptation of Marketing Activities to Cultural and Social Context: Gender Role Portrayals and Sexism in Spanish Commercialsarticle · 7 shared references 2017The effect of exposure to sexual appeals in advertisements on memory, attitude, and purchase intention: a meta-analytic reviewarticle · 6 shared references

Details

Year1998

Typearticle

Published1998-03-01

VenueSex Roles

ISSN-L0360-0025

Languageen

Citations138

Files0 public / 0

ShelfMedia, Gender, and Advertising

Identifiers

doi10.1023/a:1018714006829

openalex_workW68292153

Links

Imported from OpenAlex (CC0) — nothing here is generated.

2014A longitudinal content analysis of gender role portrayal in Belgian television advertising

2006Average Joes: Men's relationships with media, real bodies, and sexuality.

2007A content analysis of advertising in a global magazine across seven countries