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Uses of Sex Appeals in Prime-Time Television Commercials

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References

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172 cited

1990Female Nudity, Arousal, and Ad Response: An Experimental Investigation166 cited

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2005Cross-Cultural Differences in Sexual Advertising Content in a Transnational Women's Magazine117 cited
2007The Impact of Western Beauty Ideals on the Lives of Women: A Sociocultural Perspective113 cited
2014A longitudinal content analysis of gender role portrayal in Belgian television advertising111 cited
2006Average Joes: Men's relationships with media, real bodies, and sexuality.101 cited
2007A content analysis of advertising in a global magazine across seven countries98 cited
2009Virtual Virgins and Vamps: The Effects of Exposure to Female Characters’ Sexualized Appearance and Gaze in an Immersive Virtual Environment82 cited
2016Do feminists still respond negatively to female nudity in advertising? Investigating the influence of feminist attitudes on reactions to sexual appeals79 cited
2004Applying evolutionary psychology in understanding the representation of women in advertisements73 cited
2003The Prevalence of Sexual Imagery in Ads Targeted to Young Adults73 cited
2008Nudity of female and male models in primetime TV advertising across seven countries70 cited
2000‘WHAT IS BEAUTIFUL IS LOVED’: PHYSICAL ATTRACTIVENESS IN LOVE RELATIONSHIPS IN A REPRESENTATIVE SAMPLE64 cited
2007Assessing the Influence of Gender and Sexual Self-Schema on Affective Responses to Sexual Content in Advertising63 cited
2012The Influence of Religiosity on Consumer Ethical Judgments and Responses Toward Sexual Appeals60 cited