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What the hack? A growth hacking taxonomy and practical applications for firms · Study

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ArticleWhat the hack? A growth hacking taxonomy and practical applications for firms

René Bohnsack2019

Article2019

What the hack? A growth hacking taxonomy and practical applications for firms

René Bohnsack · Meike Malena Liesner

73 citations·0/0 files stored·Business Horizons

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Business Strategies and Innovation Digital Marketing and Social Media Digital Innovation in Industries

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References

2009Users of the world, unite! The challenges and opportunities of Social Media 2013Big Data : The Management Revolution 2012Big data: the management revolution.2016Digital marketing: A framework, review and research agenda 2017Big data: Dimensions, evolution, impacts, and challenges 2018The sustainable business model pattern taxonomy—45 patterns to support sustainability-oriented business model innovation 2014Digital Ubiquity: How Connections, Sensors, and Data Are Revolutionizing Business 2015Digital Ubiquity: How Connections, Sensors, and Data Are Revolutionizing Business

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2022Linking the potentials of extended digital marketing impact and start-up growth: Developing a macro-dynamic framework of start-up growth drivers supported by digital marketing 2023Growth hacking and international dynamic marketing capabilities: a conceptual framework and research propositions 2022Sustainable business model innovation and scaling through collaboration 2023Growth hacking: A critical review to clarify its meaning and guide its practical application 2023

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Year2019

Typearticle

Published2019-10-12

VenueBusiness Horizons

ISSN-L0007-6813

Languageen

Citations73

Files0 public / 0

ShelfBusiness Strategies and Innovation

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doi10.1016/j.bushor.2019.09.001

openalex_workW2979410366

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