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What the hack? A growth hacking taxonomy and practical applications for firms

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2023

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Growth hacking: A critical review to clarify its meaning and guide its practical application

44 cited

2023Highway to hell or paradise city? Exploring the role of growth hacking in learning from innovation failure39 cited

2023Can Bike-Sharing Reduce Car Use in Alexandroupolis? An Exploration through the Comparison of Discrete Choice and Machine Learning Models12 cited

2023From Lab to Market: Learning Entrepreneurial Marketing Through Multi-Semester, Stage-Gate, Capstone Project in STEM MBA12 cited