SZodixStudyAcademic Library

Dashboard Shelves Open access My library Inbox Notes Write Learn Alerts

More

Ask your library Notifications Quick cite Review

Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated

Enterprise marketing models: Mechanisms of digital transformation · Study

ArticleShelves

ArticleEnterprise marketing models: Mechanisms of digital transformation

Cheng Yang2024

Article2024

Enterprise marketing models: Mechanisms of digital transformation

10 citations·0/0 files stored·Finance research letters

No readable copy stored yet — this record is metadata only.

No open-access location is known for this record yet.

Literature note Cite in a project Citation map

Digital Innovation in Industries SMEs Development and Digital Marketing Digital Economy and Transformation

Abstract

No abstract was published for this record.

Paper brief

Loading…

Cite this work

Citation unavailable for this work.

BibTeX RIS CSL-JSON

No public copy is stored for this record, so only the metadata is cited.

Citations in this library

Citation map →

Stored only when both papers are in the corpus — 10 citations exist upstream.

References

2021How digital marketing evolved over time: A bibliometric analysis on scopus database 2024The stages of enterprise digital transformation and its impact on internal control: Evidence from China 2023Tourist behaviour: The role of digital marketing and social media 2022Linking the potentials of extended digital marketing impact and start-up growth: Developing a macro-dynamic framework of start-up growth drivers supported by digital marketing 2023The effects of knowledge spillovers, digital capabilities, and innovation on firm performance: A moderated mediation model 2022Digital Marketing Utilization Index for Evaluating and Improving Company Digital Marketing Capability 2020Information technology and marketing: an important partnership for decades 2023The impact of digital tools on sales-marketing interactions and perceptions

Related works

Explore the map →

Papers that cite the same references — the relational fallback while embeddings are still backfilling.

2024Digital transformation and its effect on resource allocation efficiency and productivity in Chinese corporationsarticle · 1 shared reference 2021M-commerce: The nexus between mobile shopping service quality and loyaltyarticle · 1 shared reference 2023Digital transformation, environmental disclosure, and environmental performance: An examination based on listed companies in heavy-pollution industries in Chinaarticle · 1 shared reference 2024How does digital transformation empower knowledge creation? Evidence from Chinese manufacturing enterprisesarticle · 1 shared reference 2024The mechanism of supply chain efficiency in enterprise digital transformation and total factor productivityarticle · 1 shared reference 2025The AI-sustainability Nexus: How does intelligent transformation affect corporate green innovation?article · 1 shared reference

Details

Year2024

Typearticle

Published2024-11-17

VenueFinance research letters

ISSN-L1544-6123

Languageen

Citations10

Files0 public / 0

ShelfDigital Innovation in Industries

Identifiers

doi10.1016/j.frl.2024.106485

openalex_workW4404450083

Links

Imported from OpenAlex (CC0) — nothing here is generated.