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Enterprise marketing models: Mechanisms of digital transformation
8 references·0 citing·41 second hop
Enterprise marketing models: Mechanisms of digital transformation (2024)Enterprise marketing models: Mechanisms o…The stages of enterprise digital transformation and its impact on internal control: Evidence from China (2024)The stages of enterprise digi…Tourist behaviour: The role of digital marketing and social media (2023)Tourist behaviour: The role o…The impact of digital tools on sales-marketing interactions and perceptions (2023)The impact of digital tools o…The effects of knowledge spillovers, digital capabilities, and innovation on firm performance: A moderated mediation model (2023)The effects of knowledge spil…Linking the potentials of extended digital marketing impact and start-up growth: Developing a macro-dynamic framework of start-up growth drivers supported by digital marketing (2022)Linking the potentials of ext…Digital Marketing Utilization Index for Evaluating and Improving Company Digital Marketing Capability (2022)Digital Marketing Utilization…How digital marketing evolved over time: A bibliometric analysis on scopus database (2021)How digital marketing evolved…Information technology and marketing: an important partnership for decades (2020)Information technology and ma…Co-creation experiences: The next practice in value creation (2004)Users of the world, unite! 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this work references cited by second hop

References

  • 2021How digital marketing evolved over time: A bibliometric analysis on scopus database213 cited
  • 2024The stages of enterprise digital transformation and its impact on internal control: Evidence from China190 cited
  • 2023Tourist behaviour: The role of digital marketing and social media162 cited
  • 2022Linking the potentials of extended digital marketing impact and start-up growth: Developing a macro-dynamic framework of start-up growth drivers supported by digital marketing149 cited
  • 2023The effects of knowledge spillovers, digital capabilities, and innovation on firm performance: A moderated mediation model115 cited
  • 2022Digital Marketing Utilization Index for Evaluating and Improving Company Digital Marketing Capability82 cited
  • 2020Information technology and marketing: an important partnership for decades67 cited
  • 2023The impact of digital tools on sales-marketing interactions and perceptions31 cited

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