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Pseudo green players and their greenwashing practices: a differentiating strategy for real green firms of personal care category

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References

2015The Means and End of Greenwash1,622 cited
2003Social Accountability and Corporate Greenwashing1,371 cited
2012Greenwash and Green Trust: The Mediation Effects of Green Consumer Confusion and Green Perceived Risk1,286 cited
2011How Sustainability Ratings Might Deter ‘Greenwashing’: A Closer Look at Ethical Corporate Communication1,024 cited
2018A Multi-Dimensional Approach of Green Marketing Competitive Advantage: A Perspective of Small Medium and Micro Enterprises from Western Cape, South Africa50 cited
2015Successful Green Branding, a New Shift in Brand Strategy: Why and how it works21 cited

Cited by

2023Los efectos limitados del greenwashing en la actitud hacia las marcas comerciales14 cited
2022The Fashion Industry and its Problematic Consequences in the Green Marketing Era a Review11 cited
2023Unraveling green personal care: Exploring the shift in consumer values and stages of change toward green consumption9 cited

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