Identification and Crisis: An Exploration Into the Influence of Sports Identification on Stakeholder Perceptions of Sports-Related Crisis

Abstract

This research examines sports identification as relational history with sports entities to test its predictive influence on stakeholders’ perceptions regarding sports-related crises. Sports identification was explored as both a social identification with sport (fandom) and as an individual identification with sport (fanship). Results suggest that sports identification is indeed a predictive element to stakeholders’ crisis perceptions; however, findings track in an interesting new direction that extends crisis communication theory in sport and suggests that sports crises are perceived in a similar manner to sports rivalries.

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