Marketing Inclusion: A Social Justice Project for Diversity Education

Sonya A. Grier

58 citations0/0 files storedJournal of Marketing Education

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Management and Marketing Education Problem and Project Based Learning Higher Education Practises and Engagement

Abstract

Challenges related to marketplace diversity present an opportunity to prepare students to successfully engage with diversity through innovative curricular approaches. The present research develops a semester-long course project designed to enhance students’ awareness and understanding of diversity and inclusion issues from a social justice perspective. We discuss the context of diversity issues in business schools and identify key issues affecting marketing educators. Our review of the pedagogical literature on diversity highlights the importance of a social justice orientation. Social cognitive theory is used as a conceptual framework to guide the design of a problem-based experiential project. We detail project implementation and assess evidence regarding the impact of the project. Findings suggest an experiential, problem-based class project can support students understanding of diversity from a social justice perspective. We discuss the project benefits and challenges and highlight pedagogical issues for educators who want to integrate diversity content into a broad array of marketing courses.

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1983Experiential Learning : Experience as the Source of Learning and Development 2006Overview of Problem-based Learning: Deﬁnitions and Distinctions 2002Diversity and Higher Education: Theory and Impact on Educational Outcomes 1969Broadening the Concept of Marketing 2013The Challenge of Problem-based Learning 2009Does Diversity Pay?: Race, Gender, and the Business Case for Diversity 2019White Fragility: Why It’s so Hard for White People to Talk about Racism 2003The effects of diversity on business performance: Report of the diversity research network

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2020Institutionalizing Diversity-and-Inclusion-Engaged Marketing for Multicultural Marketplace Well-Being 2020Embracing Diversity in Marketing Education 2023Perspectives: race and advertising: conceptualizing a way forward through aesthetics 2023Inclusivity and Diversity: A Systematic Review of Strategies Employed in the Higher Education Marketing Discipline 2023Gender transformative advertising pedagogy: promoting gender justice through marketing education

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