References

• 1994Dynamic Optimal Control Models in Advertising: Recent Developments415 cited
• 1977Dynamic Optimal Control Models in Advertising: a Survey277 cited
• 2017Social Acceptance and Word of Mouth: How the Motive to Belong Leads to Divergent WOM with Strangers and Friends147 cited
• 2006Strategic Marketing: Creating Competitive Advantage125 cited
• 2017Purchase decision regret: Negative consequences of the Steadily Increasing Discount strategy57 cited
• 2019A discount strategy in word-of-mouth marketing27 cited
• 2018Discount pricing in word-of-mouth marketing: An optimal control approach15 cited
• 2018A dynamic discount pricing strategy for viral marketing9 cited
• 2017Fake Discounts Drive Real Revenues in Retail8 cited

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