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Fake Discounts Drive Real Revenues in Retail · Study

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ArticleFake Discounts Drive Real Revenues in Retail

Donald Ngwe2017

Article2017

Fake Discounts Drive Real Revenues in Retail

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Consumer Market Behavior and Pricing Supply Chain and Inventory Management Consumer Retail Behavior Studies

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References

1988Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence 1991Effects of Price, Brand, and Store Information on Buyers' Product Evaluations 2008Mental Accounting and Consumer Choice 1994Estimating Discrete-Choice Models of Product Differentiation 1986Price and Advertising Signals of Product Quality 2000No Pain, No Gain: A Critical Review of the Literature on Signaling Unobservable Product Quality 2013Salience and Consumer Choice 1996A new look at anchoring effects: Basic anchoring and its antecedents.

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2019Trapping Fake Discounts as Drivers of Real Revenues and Their Impact on Consumer’s Behavior in India: A Case Studyarticle · 17 shared references 2021Perceived Versus Negotiated Discounts: The Role of Advertised Reference Prices in Price Negotiationsarticle · 10 shared references 2010Preis-Promotion-Framing – Ein Überblick zum Stand der Forschungarticle · 10 shared references 1997Transaction utility effects when quality is uncertainarticle · 9 shared references 2008The effects of reference prices on bidding behavior in interactive pricing mechanismsarticle · 9 shared references 2004Le jugement comparatif des prix par le consommateurarticle · 9 shared references

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Year2017

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Published2017-10-01

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Citations8

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ShelfConsumer Market Behavior and Pricing

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openalex_workW2295490490

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