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Preis-Promotion-Framing – Ein Überblick zum Stand der Forschung · Study

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ArticlePreis-Promotion-Framing – Ein Überblick zum Stand der Forschung

Thomas J Rudolph2010

Article2010

Preis-Promotion-Framing – Ein Überblick zum Stand der Forschung

Thomas J Rudolph · Johannes C. Bauer · Winfried J. Steiner

7 citations·0/0 files stored·Journal of Business Economics

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Consumer Market Behavior and Pricing Decision-Making and Behavioral Economics Consumer Retail Behavior Studies

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References

1979Prospect Theory: An Analysis of Decision under Risk 1988Prospect theory: An analysis of decision under risk 1974Judgment under Uncertainty: Heuristics and Biases 1975Judgment under Uncertainty: Heuristics and Biases 1981The Framing of Decisions and the Psychology of Choice 1984Choices, values, and frames.2013Choices, Values, and Frames 1985Mental Accounting and Consumer Choice

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Year2010

Typearticle

Published2010-02-02

VenueJournal of Business Economics

ISSN-L0044-2372

Languagede

Citations7

Files0 public / 0

ShelfConsumer Market Behavior and Pricing

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doi10.1007/s11573-009-0347-5

openalex_workW1545754834

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