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Preis-Promotion-Framing – Ein Überblick zum Stand der Forschung
16 references·1 citing·23 second hop
Preis-Promotion-Framing – Ein Überblick zum Stand der Forschung (2010)Preis-Promotion-Framing – Ein Überblick z…Choices, Values, and Frames (2013)Choices, Values, and FramesMental Accounting and Consumer Choice (2008)Mental Accounting and Consume…Reference Price Research: Review and Propositions (2005)Reference Price Research: Rev…A Benefit Congruency Framework of Sales Promotion Effectiveness (2000)A Benefit Congruency Framewor…The Effects of Price-Comparison Advertising on Buyers’ Perceptions of Acquisition Value, Transaction Value, and Behavioral Intentions (1998)The Effects of Price-Comparis…Modeling Loss Aversion and Reference Dependence Effects on Brand Choice (1993)Modeling Loss Aversion and Re…Sales Promotion: Concepts, Methods and Strategies (1990)Sales Promotion: Concepts, Me…Prospect theory: An analysis of decision under risk (1988)Prospect theory: An analysis …A Reference Price Model of Brand Choice for Frequently Purchased Products (1986)A Reference Price Model of Br…Mental Accounting and Consumer Choice (1985)Mental Accounting and Consume…Choices, values, and frames. (1984)Choices, values, and frames.The Framing of Decisions and the Psychology of Choice (1981)The Framing of Decisions and …Pricing: Making Profitable Decisions (1980)Pricing: Making Profitable De…Prospect Theory: An Analysis of Decision under Risk (1979)Prospect Theory: An Analysis …Judgment under Uncertainty: Heuristics and Biases (1975)Judgment under Uncertainty: H…Judgment under Uncertainty: Heuristics and Biases (1974)Judgment under Uncertainty: H…Preiskommunikation in Zeiten des „Behavioral Pricing“ (2020)Preiskommunikation in Zeiten …Subjective probability: A judgment of representativeness (1972)Availability: A heuristic for judging frequency and probability (1973)On the psychology of prediction. (1973)Advances in prospect theory: Cumulative representation of uncertainty (1992)Framing: Toward Clarification of a Fractured Paradigm (1993)Subjective well-being: Three decades of progress. (1999)Theory of games and economic behavior (2019)Risk, Ambiguity, and the Savage Axioms (1961)Exploration and Exploitation in Organizational Learning (1991)Explicating dynamic capabilities: the nature and microfoundations of (sustainable) enterprise performance (2007)Effects of Price, Brand, and Store Information on Buyers' Product Evaluations (1991)Customer value: The next source for competitive advantage (1997)Assessing the effects of quality, value, and customer satisfaction on consumer behavioral intentions in service environments (2000)Perception of Risk (1987)Toward a Theory of Situation Awareness in Dynamic Systems (1995)Framing Processes and Social Movements: An Overview and Assessment (2000)Are Investors Reluctant to Realize Their Losses? (1998)Time Discounting and Time Preference: A Critical Review (2002)A perspective on judgment and choice: Mapping bounded rationality. (2003)Instructional manipulation checks: Detecting satisficing to increase statistical power (2009)The weirdest people in the world? (2010)Development of NASA-TLX (Task Load Index): Results of Empirical and Theoretical Research (1988)Epistemic Injustice (2007)
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References

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  • 1988Prospect theory: An analysis of decision under risk32,475 cited
  • 1974Judgment under Uncertainty: Heuristics and Biases28,742 cited
  • 1975Judgment under Uncertainty: Heuristics and Biases22,647 cited
  • 1981The Framing of Decisions and the Psychology of Choice17,834 cited
  • 1984Choices, values, and frames.6,505 cited
  • 2013Choices, Values, and Frames5,320 cited
  • 1985Mental Accounting and Consumer Choice4,875 cited
  • 2008Mental Accounting and Consumer Choice3,415 cited
  • 1980Pricing: Making Profitable Decisions1,780 cited
  • 2000A Benefit Congruency Framework of Sales Promotion Effectiveness1,518 cited
  • 1998The Effects of Price-Comparison Advertising on Buyers’ Perceptions of Acquisition Value, Transaction Value, and Behavioral Intentions1,299 cited
  • 1986A Reference Price Model of Brand Choice for Frequently Purchased Products934 cited
  • 1993Modeling Loss Aversion and Reference Dependence Effects on Brand Choice903 cited
  • 1990Sales Promotion: Concepts, Methods and Strategies846 cited
  • 2005

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Reference Price Research: Review and Propositions
845 cited

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  • 2020Preiskommunikation in Zeiten des „Behavioral Pricing“6 cited