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Fake Discounts Drive Real Revenues in Retail
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Fake Discounts Drive Real Revenues in Retail (2017)Fake Discounts Drive Real Revenues in Ret…Salience and Consumer Choice (2013)Salience and Consumer ChoiceMental Accounting and Consumer Choice (2008)Mental Accounting and Consume…No Pain, No Gain: A Critical Review of the Literature on Signaling Unobservable Product Quality (2000)No Pain, No Gain: A Critical …A new look at anchoring effects: Basic anchoring and its antecedents. (1996)A new look at anchoring effec…Estimating Discrete-Choice Models of Product Differentiation (1994)Estimating Discrete-Choice Mo…Contextual and Temporal Components of Reference Price (1994)Contextual and Temporal Compo…The Discounting of Discounts and Promotion Thresholds (1992)The Discounting of Discounts …An Empirical Analysis of Internal and External Reference Prices Using Scanner Data (1992)An Empirical Analysis of Inte…Effects of Price, Brand, and Store Information on Buyers' Product Evaluations (1991)Effects of Price, Brand, and …Contextual Effects of Reference Prices in Retail Advertisements (1991)Contextual Effects of Referen…Reference Effects of Price and Promotion on Brand Choice Behavior (1989)Reference Effects of Price an…The Effect of Plausible and Exaggerated Reference Prices on Consumer Perceptions and Price Search (1988)The Effect of Plausible and E…High and Declining Prices Signal Product Quality (1988)High and Declining Prices Sig…Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Consumer Perceptions of Price…Price and Advertising Signals of Product Quality (1986)Price and Advertising Signals…Do Higher Prices Signal Higher Quality? (1985)Do Higher Prices Signal Highe…A Logit Model of Brand Choice Calibrated on Scanner Data (1983)A Reference Price Model of Brand Choice for Frequently Purchased Products (1986)Impact of Sales Promotions on When, What, and How Much to Buy (1988)Customer satisfaction, customer retention, and market share (1993)A Comparative Analysis of Reference Price Models (1997)Expectation Disconfirmation and Technology Adoption: Polynomial Modeling and Response Surface Analysis1 (2010)A Paradigm for Developing Better Measures of Marketing Constructs (1979)Pricing: Making Profitable Decisions (1980)Assessing the effects of quality, value, and customer satisfaction on consumer behavioral intentions in service environments (2000)Consumer perceived value: The development of a multiple item scale (2001)Consumer Acceptance and Use of Information Technology: Extending the Unified Theory of Acceptance and Use of Technology1 (2012)Information and Consumer Behavior (1970)Job Market Signaling (1973)WHAT'S IN A NAME? REPUTATION BUILDING AND CORPORATE STRATEGY. (1990)Corporate social responsibility and access to finance (2013)The nature of human values (1973)A Conceptual Model of Service Quality and Its Implications for Future Research (1985)The Effect of a Market Orientation on Business Profitability (1990)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Conditional logit analysis of qualitative choice behavior (1972)Hedonic Prices and Implicit Markets: Product Differentiation in Pure Competition (1974)Automobile Prices in Market Equilibrium (1995)Measuring Market Power in the Ready-to-Eat Cereal Industry (1998)Red Media, Blue Media: Evidence of Ideological Selectivity in Media Use (2009)Impact of Online Consumer Reviews on Sales: The Moderating Role of Product and Consumer Characteristics (2010)Prospect Theory: An Analysis of Decision under Risk (1979)The Framing of Decisions and the Psychology of Choice (1981)Prospect theory: An analysis of decision under risk (1988)Are Investors Reluctant to Realize Their Losses? (1998)Time Discounting and Time Preference: A Critical Review (2002)A perspective on judgment and choice: Mapping bounded rationality. (2003)The Market for "Lemons": Quality Uncertainty and the Market Mechanism (1970)Agency Theory: An Assessment and Review (1989)The Price is Unfair! A Conceptual Framework of Price Fairness Perceptions (2004)Understanding and Mitigating Uncertainty in Online Exchange Relationships: A Principal–Agent Perspective1 (2007)Signaling Theory: A Review and Assessment (2010)Choices, values, and frames. (1984)Loss Aversion in Riskless Choice: A Reference-Dependent Model (1991)A Sparsity-Based Model of Bounded Rationality * (2014)Getting to the Top of Mind: How Reminders Increase Saving (2016)Do Investors Value Sustainability? A Natural Experiment Examining Ranking and Fund Flows (2017)Agency Relationships in Marketing: A Review of the Implications and Applications of Agency and Related Theories (1992)Can Relationship Banking Survive Competition? (2000)Silver Signals: Twenty-Five Years of Screening and Signaling (2001)First offers as anchors: The role of perspective-taking and negotiator focus. (2001)Comparison processes in social judgment: Mechanisms and consequences. (2003)The Anchoring-and-Adjustment Heuristic (2006)
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References

  • 1988Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence18,274 cited
  • 1991Effects of Price, Brand, and Store Information on Buyers' Product Evaluations5,848 cited
  • 2008Mental Accounting and Consumer Choice3,415 cited
  • 1994Estimating Discrete-Choice Models of Product Differentiation2,945 cited
  • 1986Price and Advertising Signals of Product Quality2,284 cited
  • 2000No Pain, No Gain: A Critical Review of the Literature on Signaling Unobservable Product Quality2,159 cited
  • 2013Salience and Consumer Choice918 cited
  • 1996A new look at anchoring effects: Basic anchoring and its antecedents.798 cited
  • 1988High and Declining Prices Signal Product Quality673 cited
  • 1989Reference Effects of Price and Promotion on Brand Choice Behavior547 cited
  • 1994Contextual and Temporal Components of Reference Price522 cited
  • 1988The Effect of Plausible and Exaggerated Reference Prices on Consumer Perceptions and Price Search489 cited
  • 1985Do Higher Prices Signal Higher Quality?483 cited
  • 1992An Empirical Analysis of Internal and External Reference Prices Using Scanner Data430 cited
  • 1991Contextual Effects of Reference Prices in Retail Advertisements

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371 cited
  • 1992The Discounting of Discounts and Promotion Thresholds359 cited
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