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Application of Behavioral Economics Insights to Increase Effectiveness of Public Awareness Campaigns
16 references·0 citing·27 second hop
Application of Behavioral Economics Insights to Increase Effectiveness of Public Awareness Campaigns (2019)Application of Behavioral Economics Insig…Is the coverage of google scholar enough to be used alone for systematic reviews (2013)Is the coverage of google sch…Effectiveness of social norms media marketing in reducing drinking and driving: A statewide campaign (2010)Effectiveness of social norms…Promoting public transport as a subscription service: Effects of a free month travel card (2009)Promoting public transport as…Social marketing: influencing behaviors for good (2008)Social marketing: influencing…Nudge: improving decisions about health, wealth, and happiness (2008)Nudge: improving decisions ab…Financial Incentive–Based Approaches for Weight Loss (2008)Financial Incentive–Based App…Modeling the Psychology of Consumer and Firm Behavior with Behavioral Economics (2006)Modeling the Psychology of Co…Behavioral Economics: Past, Present, Future (2003)Behavioral Economics: Past, P…Behavioral Economics (2000)Behavioral EconomicsProspect theory: An analysis of decision under risk (1988)Prospect theory: An analysis …Prospect Theory: An Analysis of Decision under Risk (1979)Prospect Theory: An Analysis …Judgment under Uncertainty: Heuristics and Biases (1975)Judgment under Uncertainty: H…Judgment under Uncertainty: Heuristics and Biases (1974)Judgment under Uncertainty: H…Social Marketing: An Approach to Planned Social Change (1971)Social Marketing: An Approach…Social Marketing: An Approach to Planned Social Change (1971)Social Marketing: An Approach…A BEHAVIORAL MODEL OF RATIONAL CHOICE (1955)A BEHAVIORAL MODEL OF RATIONA…Subjective probability: A judgment of representativeness (1972)Availability: A heuristic for judging frequency and probability (1973)On the psychology of prediction. (1973)The Framing of Decisions and the Psychology of Choice (1981)Advances in prospect theory: Cumulative representation of uncertainty (1992)Golden Eggs and Hyperbolic Discounting (1997)Risk as feelings. (2001)Influencing behaviour: The mindspace way (2011)Best care at lower cost: the path to continuously learning health care in America (2014)Increasing Vaccination: Putting Psychological Science Into Action (2017)Risk, Ambiguity, and the Savage Axioms (1961)Exploration and Exploitation in Organizational Learning (1991)Explicating dynamic capabilities: the nature and microfoundations of (sustainable) enterprise performance (2007)Theory of games and economic behavior (2019)The behaviour change wheel: A new method for characterising and designing behaviour change interventions (2011)Poverty Impedes Cognitive Function (2013)Using social and behavioural science to support COVID-19 pandemic response (2020)Identifying Like-Minded Audiences for Global Warming Public Engagement Campaigns: An Audience Segmentation Analysis and Tool Development (2011)Eating for the better: a social marketing review (2000–2012) (2013)Social Marketing (2014)Developing Buyer-Seller Relationships (1987)Understanding Service Convenience (2002)Service-dominant logic: continuing the evolution (2007)Theory of the firm: Managerial behavior, agency costs and ownership structure (1976)The impact of Covid-19 pandemic on corporate social responsibility and marketing philosophy (2020)Development of NASA-TLX (Task Load Index): Results of Empirical and Theoretical Research (1988)Epistemic Injustice (2007)
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  • 2009

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Promoting public transport as a subscription service: Effects of a free month travel card
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