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Global implications of cause-related loyalty marketing
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Global implications of cause-related loyalty marketing (2019)Global implications of cause-related loya…Closing the Marketing Capabilities Gap (2011)Closing the Marketing Capabil…Undervalued or Overvalued Customers: Capturing Total Customer Engagement Value (2010)Undervalued or Overvalued Cus…Mindful consumption: a customer-centric approach to sustainability (2010)Mindful consumption: a custom…Going green to be seen: Status, reputation, and conspicuous conservation. (2010)Going green to be seen: Statu…The Role of Customer Gratitude in Relationship Marketing (2009)The Role of Customer Gratitud…Spending Money on Others Promotes Happiness (2008)Spending Money on Others Prom…Social Pressure and Voter Turnout: Evidence from a Large-Scale Field Experiment (2008)Social Pressure and Voter Tur…The Role of Corporate Social Responsibility in Strengthening Multiple Stakeholder Relationships: A Field Experiment (2006)The Role of Corporate Social …Nobody's watching? 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References

  • 1994Towards the Sustainable Corporation: Win-Win-Win Business Strategies for Sustainable Development3,963 cited
  • 1995Relationship Marketing of Services--Growing Interest, Emerging Perspectives3,167 cited
  • 2010Going green to be seen: Status, reputation, and conspicuous conservation.2,166 cited
  • 1999Bridging ties: a source of firm heterogeneity in competitive capabilities1,958 cited
  • 1996Linking the Balanced Scorecard to Strategy1,815 cited
  • 2006The Role of Corporate Social Responsibility in Strengthening Multiple Stakeholder Relationships: A Field Experiment1,653 cited
  • 2008Spending Money on Others Promotes Happiness1,649 cited
  • 2003Understanding the Effect of Customer Relationship Management Efforts on Customer Retention and Customer Share Development1,490 cited
  • 2010Undervalued or Overvalued Customers: Capturing Total Customer Engagement Value1,381 cited
  • 2008Social Pressure and Voter Turnout: Evidence from a Large-Scale Field Experiment1,348 cited
  • 2010Mindful consumption: a customer-centric approach to sustainability1,222 cited
  • 2003To Do or to Have? That Is the Question.1,197 cited
  • 2000Implications of Loyalty Program Membership and Service Experiences for Customer Retention and Value1,157 cited
  • 2011Closing the Marketing Capabilities Gap1,078 cited

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  • 2005Nobody's watching?1,073 cited
  • 2009The Role of Customer Gratitude in Relationship Marketing912 cited
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