The Effect of Public Service Motivation at Individual, Group, and Organisational Levels of Citizenship Behaviour

Abstract

This study conceptualizes and empirically investigates how dimensions of public service motivation affect perceived citizenship behaviour in the context of government-owned utilities. This study used a large-scale questionnaire survey from four utility sectors in Taiwan (N = 1,087). The emergent model suggests that compassion (COM) and self-sacrifice (SS) affect the perceived effectiveness of individual-level Organizational Citizenship Behavior (OCB). Commitment to the Public Interest (CPI) and Attraction to Public Policy making (APP) affect perceived effectiveness of OCB at the group and organisational levels, respectively. The results support the expected contribution of OCB, from the individual to the group levels, and from the group level to the organisational level. Public utility managers should strive to improve employee attitudes and motivation towards greater levels of OCB.

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