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ArticleReverse innovation: a conceptual framework

Suresh Malodia2019

Article2019

Reverse innovation: a conceptual framework

Suresh Malodia · Shaphali Gupta · Anand Jaiswal

65 citations·0/0 files stored·Journal of the Academy of Marketing Science

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Innovation and Socioeconomic Development Business Strategies and Innovation Innovation and Knowledge Management

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References

1997Dynamic capabilities and strategic management 2003The Theory of Economic Development 2000Dynamic capabilities: what are they?2012Seeking Qualitative Rigor in Inductive Research 2006Fortune at the bottom of the pyramid, the: eradicating poverty through profits 2004Reinventing strategies for emerging markets: beyond the transnational model 2011Reverse innovation, emerging markets, and global strategy 2009How GE Is Disrupting Itself

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2021Future of e-Government: An integrated conceptual framework 2022Meme marketing: How can marketers drive better engagement using viral memes?2019New perspectives on business model innovations in emerging markets 2022Frugal innovation: Antecedents, mediators, and consequences 2023Measuring frugal innovation capabilities: An initial scale proposition 2024Ambidexterity within a multinational context: how organisations can leverage explorative and exploitative reverse innovation

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Year2019

Typearticle

Published2019-11-11

VenueJournal of the Academy of Marketing Science

ISSN-L0092-0703

Languageen

Citations65

Files0 public / 0

ShelfInnovation and Socioeconomic Development

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doi10.1007/s11747-019-00703-4

openalex_workW2986142844

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2020Review of the reverse innovation series in globalization and health – where are we and what else is needed?

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