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Reverse innovation: a conceptual framework

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References

1997Dynamic capabilities and strategic management34,723 cited
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2006Fortune at the bottom of the pyramid, the: eradicating poverty through profits2,171 cited
2004Reinventing strategies for emerging markets: beyond the transnational model1,438 cited
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2002Rethinking Marketing Programs for Emerging Markets275 cited
2014A Typology of Reverse Innovation248 cited
2016Can frugal go global? Diffusion patterns of frugal innovations229 cited
2012

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Reverse Innovation

205 cited

Cited by

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2020Review of the reverse innovation series in globalization and health – where are we and what else is needed?26 cited
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2024How far has research into disruptive innovations in the field of sustainability come to date?10 cited
2021Building blocks of the reverse innovation process6 cited
2025Fostering Reverse Innovation With Value Chain Cocreation4 cited
2023Reverse Innovation in Retrospect and Prospect Quo Vadis?4 cited
2025Market shaping triad: how BOP producer firms manage market shaping in resource-constrained environments3 cited
2024Reverse innovation for global sustainable development: a conceptualisation2 cited