The Oxford Handbook of Group Creativity and Innovation

Abstract

Abstract Much creative work takes place in groups or teams, but also individual creative efforts cannot be seen as separate from a social context. In recent decades, the questions “What makes groups and teams creative?” and “How is creativity shaped by the social context?” have therefore received increasing research attention. This book provides a comprehensive overview of this work and is organized into five sections. After an introductory section, a second section (individuals and groups) discusses issues of group composition, diversity, newcomers, and conflict. The third section, on basic processes and theoretical approaches, discusses cognitive, motivational, and affective processes in groups as they relate to group creativity and provides theoretical approaches to group creativity based on information-processing theory, social identity theory, network theories, and decision-making theories. The fourth section focuses on the (social) context in which group creativity takes place and examines the role of norms and culture, the organizational context, and technology. The final section offers practical applications in terms of effective brainstorming, the role of leadership, and how group creativity plays a role in industry, science, and the arts. This Handbook of Group Creativity not only summarizes the state-of-the-science in group creativity research but also offers many suggestions on how this blossoming field may further develop and on how group creativity may be stimulated in practice.

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