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New Optimal-Control-Based Advertising Strategies and Coordination of a Supply Chain With Differentiated Products Under Consignment Contract
16 references·1 citing·47 second hopsampled
New Optimal-Control-Based Advertising Strategies and Coordination of a Supply Chain With Differentiated Products Under Consignment Contract (2019)New Optimal-Control-Based Advertising Str…Differential game model of joint emission reduction strategies and contract design in a dual-channel supply chain (2018)Differential game model of jo…Strategic transfer pricing in a marketing–operations interface with quality level and advertising dependent goodwill (2015)Strategic transfer pricing in…Vertical Cooperative Advertising and Pricing Decisions in a Manufacturer-Retailer Supply Chain: A Game-Theoretic Approach (2014)Vertical Cooperative Advertis…Supply quality management with optimal wholesale price and revenue sharing contracts: A two-stage game approach (2014)Supply quality management wit…A survey of game-theoretic models of cooperative advertising (2014)A survey of game-theoretic mo…Cooperative advertising models in supply chain management: A review (2013)Cooperative advertising model…Vertical cooperative advertising and pricing decisions in a manufacturer–retailer supply chain: A game-theoretic approach (2012)Vertical cooperative advertis…Supply chain coordination through cooperative advertising with reference price effect (2012)Supply chain coordination thr…Recent developments in dynamic advertising research (2012)Recent developments in dynami…Cooperative Advertising and Pricing in a Dynamic Stochastic Supply Chain: Feedback Stackelberg Strategies (2009)Cooperative Advertising and P…Supply chain coordination and decision making under consignment contract with revenue sharing (2008)Supply chain coordination and…Co-op advertising and pricing models in manufacturer–retailer supply chains (2008)Co-op advertising and pricing…Dynamics of competing with quality- and advertising-based goodwill (2005)Dynamics of competing with qu…Channel Performance Under Consignment Contract with Revenue Sharing (2004)Channel Performance Under Con…Dynamic cooperative advertising in a channel (2000)Dynamic cooperative advertisi…Dynamic Optimal Control Models in Advertising: Recent Developments (1994)Dynamic Optimal Control Model…Advertising strategies and coordination for supply chain based on consignment platform with delayed effect (2020)Advertising strategies and co…Optimal Advertising Policy under Dynamic Conditions (1962)Dynamic Noncooperative Game Theory (1982)Managing Channel Profits (1983)Coordinating Contracts for Decentralized Supply Chains with Retailer Promotional Effort (2004)Supply Chain Coordination with Contracts (2003)Supply Chain Coordination with Revenue-Sharing Contracts: Strengths and Limitations (2005)A game theoretic approach to coordinate pricing and vertical co-op advertising in manufacturer–retailer supply chains (2010)A two-period game of a closed-loop supply chain (2013)Advertising in Asymmetric Competing Supply Chains (2013)The Bargaining Problem (1950)Pricing and the Newsvendor Problem: A Review with Extensions (1999)A review of the causes of bullwhip effect in a supply chain (2010)Sustainable manufacturing in a closed-loop supply chain considering emission reduction and remanufacturing (2017)Supply chain coordination under a revenue-sharing contract with corporate social responsibility and partial demand information (2018)On stochastic differential equations (1951)Optimal Advertising Policy Under Dynamic Conditions (1976)The Economics of Information (1976)Planning Media Schedules in the Presence of Dynamic Advertising Quality (1998)Understanding the Impact of Synergy in Multimedia Communications (2003)Demand Functions in Decision Modeling: A Comprehensive Survey and Research Directions (2013)The Theory of Power and Conflict in Channels of Distribution (1984)The Theory of Industrial Organization (1988)A review of factors affecting closed-loop supply chain models (2019)Green process innovation through Industry 4.0 technologies and supply chain coordination (2019)Gains and Losses of Key Opinion Leaders’ Product Promotion in Livestream E-commerce (2023)Quantitative Models for Supply Chain Management (1999)Competition and Coordination in Online Marketplaces (2012)Sustainability investment under cap-and-trade regulation (2014)Channel Selection and Contracting in the Presence of a Retail Platform (2018)Price Competition in a Channel Structure with a Common Retailer (1991)A closed loop supply chain under retail price and product quality dependent demand (2014)Mental Accounting and Consumer Choice (1985)Effects of Price, Brand, and Store Information on Buyers' Product Evaluations (1991)Mental Accounting and Consumer Choice (2008)Co-op advertising and emission reduction cost sharing contracts and coordination in low-carbon supply chain based on fairness concerns (2016)Green product supply chain contracts considering environmental responsibilities (2018)Effects of government subsidies on green technology investment and green marketing coordination of supply chain under the cap-and-trade mechanism (2021)Differential Games in Economics and Management Science (2000)Sustainable supply chains: An introduction (2007)The Driver of Green Innovation and Green Image – Green Core Competence (2007)Carbon emission transfer strategies in supply chain with lag time of emission reduction technologies and low-carbon preference of consumers (2020)Sustainable supply chain management considering technology investments and government intervention (2021)Decision models of pricing and carbon emission reduction for low-carbon supply chain under cap-and-trade regulation (2023)Non-Cooperative Games (1951)17. A Value for n-Person Games (1953)Cooperative Advertising Models in Supply Chain Management: A Review (2014)Cooperative advertising and ordering policies in a two-echelon supply chain with risk-averse agents (2017)
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References

  • 2004Channel Performance Under Consignment Contract with Revenue Sharing509 cited
  • 1994Dynamic Optimal Control Models in Advertising: Recent Developments415 cited
  • 2012Supply chain coordination through cooperative advertising with reference price effect334 cited
  • 2000Dynamic cooperative advertising in a channel249 cited
  • 2014A survey of game-theoretic models of cooperative advertising246 cited
  • 2009Cooperative Advertising and Pricing in a Dynamic Stochastic Supply Chain: Feedback Stackelberg Strategies242 cited
  • 2008Co-op advertising and pricing models in manufacturer–retailer supply chains197 cited
  • 2018Differential game model of joint emission reduction strategies and contract design in a dual-channel supply chain192 cited
  • 2008Supply chain coordination and decision making under consignment contract with revenue sharing185 cited
  • 2013Cooperative advertising models in supply chain management: A review185 cited
  • 2012Recent developments in dynamic advertising research181 cited
  • 2014Supply quality management with optimal wholesale price and revenue sharing contracts: A two-stage game approach169 cited
  • 2012Vertical cooperative advertising and pricing decisions in a manufacturer–retailer supply chain: A game-theoretic approach164 cited
  • 2005Dynamics of competing with quality- and advertising-based goodwill

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147 cited
  • 2015Strategic transfer pricing in a marketing–operations interface with quality level and advertising dependent goodwill130 cited
  • 2014Vertical Cooperative Advertising and Pricing Decisions in a Manufacturer-Retailer Supply Chain: A Game-Theoretic Approach126 cited
  • Cited by

    • 2020Advertising strategies and coordination for supply chain based on consignment platform with delayed effect9 cited