Benefits and Challenges Associated with Using Online Communities by Social Enterprises: A Thematic Analysis of Qualitative Interviews

Behnam Abedin · Brittany Maloney · Jason Watson

13 citations0/0 files storedJournal of Social Entrepreneurship

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Entrepreneurship Studies and Influences Digital Marketing and Social Media Service and Product Innovation

Abstract

Social Enterprises (SEs) have gained a considerable amount of attention during last decade in entrepreneurship sector. This paper aims to investigate the benefits and challenges associated with the use of online communities (OCs) by actors in SE sector for value co-creation. Nine semi-structured interviews were conducted with actors derived primarily from 4 Facebook OCs dedicated for SEs. Results demonstrate that the benefits of using OCs include increased accessibility, time and cost effectiveness, increased responsiveness, accessing to a network of connections, and resource exchange opportunities. However, the challenges include time-consuming, budget, lack of capacity, inadequate moderation, fragmentation of efforts, and inactivity.

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2006Using thematic analysis in psychology 1988Social Capital in the Creation of Human Capital 2000Social Capital in the Creation of Human Capital 2003Evolving to a New Dominant Logic for Marketing 1998Transforming Qualitative Information: Thematic Analysis and Code Development 2012Seeking Qualitative Rigor in Inductive Research 2018Research Design: Qualitative, Quantitative, and Mixed Methods Approaches 2007Service-dominant logic: continuing the evolution

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