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SEGMENTASI PELANGGAN BISNIS DENGAN MULTI KRITERIA MENGGUNAKAN K-MEANS

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References

2016Customer relationship management mechanisms: A systematic review of the state of the art literature and recommendations for future research228 cited
2010Customer segmentation of multiple category data in e-commerce using a soft-clustering approach160 cited
2015Customer segmentation in a large database of an online customized fashion business100 cited
2015Integrating multi-criteria decision making and clustering for business customer segmentation92 cited

Cited by

2024Customer Segmentation Through RFM Analysis and K-Means Clustering: Leveraging Data-Driven Insights for Effective Marketing Strategy7 cited
2025Customer Segmentation Analysis Through RFM-D Model and K-Means Algorithm5 cited

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