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Pengaruh E-WOM, Brand Image dan Brand Trust Terhadap Keputusan Konsumen (Studi Kasus Pada Lembaga Kursus Fajar English Course Pare-Kediri)

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References

2009Manajemen pemasaran dan pemasaran jasa1,836 cited
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2019Positive emotion bias: Role of emotional content from online customer reviews in purchase decisions244 cited
2019The effects of trust on consumers’ continuous purchase intentions in C2C social commerce: A trust transfer perspective235 cited
2010Global Marketing Management125 cited
2021Marketing Management (15th Global Edition )121 cited
2017Pengaruh Word Of Mouth Terhadap Purchase Intention Melalui Brand Image Pada Lembaga Kursus Bahasa Inggris Dynamic English Course Pare50 cited
2018PENGARUH ELECTRONIC WORD OF MOUTH TERHADAP KEPUTUSAN PEMBELIAN (Survei pada Konsumen Restoran Sushi Tei Kelapa Gading)21 cited

Cited by

2022Pengaruh Electronic Word of Mouth dan Citra Merek terhadap Keputusan Pembelian Masker Wajah Sariayu7 cited
2023The Effect of Product Quality, Brand Image and Brand Trust on Purchase Decision of Wardah Cosmetics in Jakarta National University5 cited

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