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The Rational Unconscious: Conscious versus Unconscious Thought in Complex Consumer Choice · Study

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ArticleThe Rational Unconscious: Conscious versus Unconscious Thought in Complex Consumer Choice

Michaela Wänke2008

Article2008

The Rational Unconscious: Conscious versus Unconscious Thought in Complex Consumer Choice

Michaela Wänke

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Decision-Making and Behavioral Economics Consumer Behavior and Marketing Influence Consumer Market Behavior and Pricing

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2012Advances on the Measure of Judgment and Meaning of the Product for Brazil

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Year2008

Typearticle

Published2008-12-16

Languageen

Citations6

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ShelfDecision-Making and Behavioral Economics

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doi10.4324/9781441605283-9

openalex_workW2990638982

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