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Michaela Wänke · Study
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Author
Michaela Wänke
52 works
· latest 2024
· 7 institutions
cluster: provisional
ORCID 0000-0001-8546-4936
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39
Citations
4,594
Works here
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Most cited in this library
Attitudes and Attitude Change
2014 · 584 citations
When impulses take over: Moderated predictive validity of explicit and implicit attitude measures in predicting food choice and consumption behaviour
2007 · 468 citations
Social Psychology of Consumer Behavior
2008 · 333 citations
Awareness of the influence as a determinant of assimilation versus contrast
1993 · 261 citations
Implicit consumer preferences and their influence on product choice
2006 · 216 citations
Works
52 shown
Effects of verbatim repetition of the headline message on the proceed button on click-through rates in online retail
Frontiers in Psychology
·
2024
·
4 authors
·
Open access
1
citations
When it pays to be clear: the appeal of concrete communication under uncertainty
International Journal of Advertising
·
2023
·
3 authors
·
Open access
17
citations
Brand placements in video games: How local in‐game experiences influence brand attitudes
Psychology and Marketing
·
2022
·
4 authors
·
Open access
28
citations
Transparent by choice: Proactive disclosures increase compliance with digital defaults
Frontiers in Psychology
·
2022
·
4 authors
·
Open access
8
citations
Combining Defaults and Transparency Information to Increase Policy Compliance
Social Psychology
·
2020
·
3 authors
21
citations
Truth is in the mind, but beauty is in the eye: Fluency effects are moderated by a match between fluency source and judgment dimension.
Journal of Experimental Psychology General
·
2020
·
4 authors
·
Open access
40
citations
Ethical defaults: which transparency components can increase the effectiveness of default nudges?
Social Influence
·
2019
·
3 authors
·
Open access
47
citations
Transparency effects on policy compliance: disclosing how defaults work can enhance their effectiveness
Behavioural Public Policy
·
2018
·
3 authors
·
Open access
67
citations
Framing effects in consumer judgement and decision making
MADOC (University of Mannheim)
·
2016
·
2 authors
·
chapter
4
citations
Click or Skip: The Role of Experience in Easy-Click Checking Decisions
Journal of Consumer Research
·
2016
·
3 authors
18
citations
Attitudes and Attitude Change
Psychology Press eBooks
·
2016
·
2 authors
·
book
143
citations
Partitioning the Choice Task Makes Starbucks Coffee Taste Better
Journal of Marketing Behavior
·
2016
·
3 authors
9
citations
Partitioning the Choice Task Makes Starbucks Coffee Taste Better. Corrigendum
Journal of Marketing Behavior
·
2016
·
3 authors
·
other
0
citations
Relative Processing Fluency
Current Directions in Psychological Science
·
2015
·
2 authors
93
citations
Toward a deeper understanding of the ecological origins of distance construal
Journal of Experimental Social Psychology
·
2014
·
5 authors
32
citations
Attitudes and Attitude Change
Psychology Press eBooks
·
2014
·
2 authors
·
book
584
citations
Personal prayer buffers self-control depletion
Journal of Experimental Social Psychology
·
2013
·
2 authors
76
citations
Reaching for the (Product) Stars: Measuring Recognition and Approach Speed to Get Insights Into Consumer Choice
Basic and Applied Social Psychology
·
2013
·
6 authors
8
citations
Money and thinking
·
2013
·
3 authors
1
citations
Why Simple Heuristics Make Life Both Easier and Harder: A Social–Psychological Perspective
Oxford University Press eBooks
·
2012
·
2 authors
·
chapter
2
citations
Money and Thinking: Reminders of Money Trigger Abstract Construal and Shape Consumer Judgments
Journal of Consumer Research
·
2012
·
3 authors
·
Open access
91
citations
On the relations between distinct aspects of psychological distance: An ecological basis of construal-level theory
Journal of Experimental Social Psychology
·
2012
·
4 authors
136
citations
The abstractness of luxury
Journal of Economic Psychology
·
2011
·
2 authors
133
citations
Direction-of-comparison effects : how and why comparing apples with oranges is different from comparing oranges with apples
MADOC (University of Mannheim)
·
2011
·
2 authors
·
chapter
5
citations
Unconscious information processing reduces information overload and increases product satisfaction
Journal of Consumer Psychology
·
2010
·
2 authors
79
citations
Truth From Language and Truth From Fit: The Impact of Linguistic Concreteness and Level of Construal on Subjective Truth
Personality and Social Psychology Bulletin
·
2010
·
2 authors
198
citations
The Cognitive-Ecological Approach to Rationality in Social Psychology
Social Cognition
·
2009
·
2 authors
71
citations
The impulsive consumer : predicting consumer behavior with implicit reaction time measures
Psychology Press eBooks
·
2009
·
3 authors
·
chapter
20
citations
Unscrambling self-regulatory behavior determination : the interplay of impulse strength, reflective processes, and control resources
MADOC (University of Mannheim)
·
2009
·
3 authors
·
other
5
citations
Social Psychology of Consumer Behavior
Psychology Press eBooks
·
2008
·
1 author
·
book
333
citations
The Persuasive Power of Regulatory Fit
·
2008
·
1 author
11
citations
Psychological Distance and Consumer Behavior: A Construal Level Theory Perspective
·
2008
·
1 author
10
citations
The Rational Unconscious: Conscious versus Unconscious Thought in Complex Consumer Choice
·
2008
·
1 author
6
citations
When impulses take over: Moderated predictive validity of explicit and implicit attitude measures in predicting food choice and consumption behaviour
British Journal of Social Psychology
·
2007
·
3 authors
468
citations
Discrepant fluency increases subjective truth
Journal of Experimental Social Psychology
·
2007
·
3 authors
134
citations
What is said and what is meant : conversational implicatures in natural conversations, research settings, media and advertising
MADOC (University of Mannheim)
·
2007
·
1 author
·
chapter
45
citations
Brand name influence on brand perception
Psychology and Marketing
·
2006
·
3 authors
81
citations
Implicit consumer preferences and their influence on product choice
Psychology and Marketing
·
2006
·
3 authors
216
citations
Temporal distance and ease of retrieval
Journal of Experimental Social Psychology
·
2006
·
3 authors
·
Open access
96
citations
The Reduced and Enhanced Impact of Shared Features on Individual Brand Evaluations
Journal of Consumer Psychology
·
2006
·
2 authors
·
Open access
19
citations
Experiential and contextual heuristics in frequency judgement: ease of recall and response scales
·
2002
·
2 authors
·
chapter
12
citations
Psychology and Economics
Elsevier eBooks
·
2001
·
2 authors
·
other
47
citations
Assimilation and Contrast in Brand and Product Evaluations: Implications For Marketing
ACR North American Advances
·
1999
·
3 authors
14
citations
Context Effects in Product Line Extensions: Context Is Not Destiny
Journal of Consumer Psychology
·
1998
·
3 authors
·
Open access
70
citations
There Are Many Reasons to Drive a BMW: Does Imagined Ease of Argument Generation Influence Attitudes?
Journal of Consumer Research
·
1997
·
3 authors
·
Open access
192
citations
The availability heuristic revisited: Experienced ease of retrieval in mundane frequency estimates
Acta Psychologica
·
1995
·
3 authors
190
citations
Effects of Atypical Exemplars on Racial Beliefs: Enlightened Racism or Generalized Appraisals
Journal of Experimental Social Psychology
·
1995
·
4 authors
206
citations
The Interaction of Endorser Attractiveness and Involvement in Persuasion Depends on the Goal That Guides Message Processing
Journal of Consumer Psychology
·
1994
·
4 authors
119
citations
Vergleichsprozesse Bei Evaluativen Urteilen: Der Einfluss Der in Der Frage Vorgegebenen Vergleichsrichtung
·
1993
·
1 author
·
book
2
citations
Awareness of the influence as a determinant of assimilation versus contrast
European Journal of Social Psychology
·
1993
·
5 authors
261
citations
Comparative judgements: how the direction of comparison determines the answer
Social Science Open Access Repository (GESIS – Leibniz Institute for the Social Sciences)
·
1992
·
2 authors
·
other
·
Open access
0
citations
Semantic and Pragmatic Aspects of Context Effects in Social and Psychological Research
Social Cognition
·
1991
·
3 authors
125
citations