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The impact of brand experience on the memory formation
16 references·3 citing·40 second hop
The impact of brand experience on the memory formation (2019)The impact of brand experience on the mem…Welcome to the experience economy (2019)Welcome to the experience eco…Progress and prospects for event tourism research (2015)Progress and prospects for ev…The antecedents of memorable tourism experiences: The development of a scale to measure the destination attributes associated with memorable experiences (2014)The antecedents of memorable …Partial least squares structural equation modeling (PLS-SEM): A useful tool for family business researchers (2014)Partial least squares structu…PLS-SEM: Indeed a Silver Bullet (2011)PLS-SEM: Indeed a Silver Bull…Development of a Scale to Measure Memorable Tourism Experiences (2010)Development of a Scale to Mea…Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty? (2009)Brand Experience: What Is It?…Measuring Experience Economy Concepts: Tourism Applications (2007)Measuring Experience Economy …Positive affect and the experience of meaning in life. (2006)Positive affect and the exper…Brands and Branding: Research Findings and Future Priorities (2006)Brands and Branding: Research…The psychological conditions of meaningfulness, safety and availability and the engagement of the human spirit at work (2004)The psychological conditions …Common method biases in behavioral research: A critical review of the literature and recommended remedies. (2003)Common method biases in behav…Brand Synthesis: The Multidimensionality of Brand Knowledge (2003)Brand Synthesis: The Multidim…Positive psychology: An introduction. (2000)Positive psychology: An intro…Positive psychology: An introduction. (2000)Positive psychology: An intro…Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Evaluating Structural Equatio…Exploring the Effects of Coffee Shop Brand Experience on Loyalty: The Roles of Brand Love and Brand Trust (2022)Exploring the Effects of Coff…On the relationship between brand scandal and consumer attitudes: A literature review and research agenda (2020)On the relationship between b…Coloring the destination: The role of color psychology on Instagram (2020)Coloring the destination: The…On the Evaluation of Structural Equation Models (1988)Structural equation modeling in practice: A review and recommended two-step approach. (1988)A new criterion for assessing discriminant validity in variance-based structural equation modeling (2014)Partial least squares structural equation modeling (PLS-SEM) (2014)When to use and how to report the results of PLS-SEM (2018)Well-being : the foundations of hedonic psychology (1999)Self-determination theory and the facilitation of intrinsic motivation, social development, and well-being. (2000)Subjective well-being: The science of happiness and a proposal for a national index. (2000)On Happiness and Human Potentials: A Review of Research on Hedonic and Eudaimonic Well-Being (2001)The role of positive emotions in positive psychology: The broaden-and-build theory of positive emotions. (2001)The Measurement of Engagement and Burnout: A Two Sample Confirmatory Factor Analytic Approach (2002)The Presentation of Self in Everyday Life. 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References

  • 1981Evaluating Structural Equation Models with Unobservable Variables and Measurement Error108,884 cited
  • 2003Common method biases in behavioral research: A critical review of the literature and recommended remedies.81,863 cited
  • 2011PLS-SEM: Indeed a Silver Bullet21,614 cited
  • 2000Positive psychology: An introduction.11,344 cited
  • 2000Positive psychology: An introduction.9,934 cited
  • 2009Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty?4,414 cited
  • 2004The psychological conditions of meaningfulness, safety and availability and the engagement of the human spirit at work3,477 cited
  • 2019Welcome to the experience economy2,562 cited
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  • 2003Brand Synthesis: The Multidimensionality of Brand Knowledge1,911 cited
  • 2007Measuring Experience Economy Concepts: Tourism Applications1,838 cited
  • 2010Development of a Scale to Measure Memorable Tourism Experiences1,584 cited
  • 2006Positive affect and the experience of meaning in life.1,252 cited
  • 2015Progress and prospects for event tourism research

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1,061 cited
  • 2014The antecedents of memorable tourism experiences: The development of a scale to measure the destination attributes associated with memorable experiences762 cited
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    • 2020Coloring the destination: The role of color psychology on Instagram182 cited
    • 2020On the relationship between brand scandal and consumer attitudes: A literature review and research agenda61 cited
    • 2022Exploring the Effects of Coffee Shop Brand Experience on Loyalty: The Roles of Brand Love and Brand Trust22 cited