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Driving Factors of Consumer Irrationality in Omnichannel Consumer Behaviour · Study

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ChapterDriving Factors of Consumer Irrationality in Omnichannel Consumer Behaviour

Jurgita Radzevičė2019

Chapter2019

Driving Factors of Consumer Irrationality in Omnichannel Consumer Behaviour

Jurgita Radzevičė · Jūratė Banytė

7 citations·0/0 files stored·Smart innovation, systems and technologies

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Consumer Retail Behavior Studies Consumer Behavior and Marketing Influence Consumer Market Behavior and Pricing

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References

1974An approach to environmental psychology 2015From Multi-Channel Retailing to Omni-Channel Retailing 2014Introduction to the Special Issue Information Technology in Retail: Toward Omnichannel Retailing 2015Categorization of multiple channel retailing in Multi-, Cross-, and Omni‐Channel Retailing for retailers and retailing 2013Towards a Better Measure of Customer Experience 2011Apparel product attributes, web browsing, and e-impulse buying on shopping websites 1999Consumer Behaviour: A European Perspective 2014Fashion Shopping in Multichannel Retail: The Role of Technology in Enhancing the Customer Experience

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Year2019

Typechapter

Published2019-11-28

VenueSmart innovation, systems and technologies

ISSN-L2190-3018

Languageen

Citations7

Files0 public / 0

ShelfConsumer Retail Behavior Studies

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doi10.1007/978-981-15-1564-4_15

openalex_workW2990780882

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