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Understanding consumers’ intentions to purchase green products in the social media marketing context

16 references·16 citing·43 second hopsampled

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References

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2012

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Re‐examining green purchase behaviour and the green consumer profile: new evidences

587 cited

2018The influence of greenwashing perception on green purchasing intentions: The mediating role of green word-of-mouth and moderating role of green concern570 cited

2006Green decisions: demographics and consumer understanding of environmental labels508 cited

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