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Researching marketing capabilities: reflections from academia · Study

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ArticleResearching marketing capabilities: reflections from academia

Neil A. Morgan2019

Article2019

Researching marketing capabilities: reflections from academia

30 citations·0/0 files stored·AMS Review

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Innovation and Knowledge Management Marketing and Advertising Strategies Management and Marketing Education

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References

2007Theory Building From Cases: Opportunities And Challenges 2004Benchmarking Marketing Capabilities for Sustainable Competitive Advantage 2009Market orientation, marketing capabilities, and firm performance 2011Does Management Matter? Evidence from India 2008The Relative Impact of Marketing, Research-and-Development, and Operations Capabilities on Firm Performance 2003Organizational learning and strategic renewal 2003A Configuration Theory Assessment of Marketing Organization Fit with Business Strategy and Its Relationship with Marketing Performance 2011Does management matter? Evidence from India

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Year2019

Typearticle

Published2019-11-25

VenueAMS Review

ISSN-L1869-814X

Languageen

Citations30

Files0 public / 0

ShelfInnovation and Knowledge Management

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doi10.1007/s13162-019-00158-4

openalex_workW2991345210

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