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Researching marketing capabilities: reflections from academia
16 references·1 citing·43 second hopsampled
Researching marketing capabilities: reflections from academia (2019)Researching marketing capabilities: refle…Research in marketing strategy (2018)Research in marketing strategyMarketing Capabilities in International Marketing (2017)Marketing Capabilities in Int…Marketing Department Power and Firm Performance (2015)Marketing Department Power an…Export marketing strategy implementation, export marketing capabilities, and export venture performance (2011)Export marketing strategy imp…Does Management Matter? Evidence from India (2011)Does Management Matter? Evide…Does management matter? Evidence from India (2011)Does management matter? Evide…Product‐market strategy and the marketing capabilities of the firm: impact on market effectiveness and cash flow performance (2009)Product‐market strategy and t…Market orientation, marketing capabilities, and firm performance (2009)Market orientation, marketing…The Relative Impact of Marketing, Research-and-Development, and Operations Capabilities on Firm Performance (2008)The Relative Impact of Market…Financial Value of Brands in Mergers and Acquisitions: Is Value in the Eye of the Beholder? (2008)Financial Value of Brands in …Theory Building From Cases: Opportunities And Challenges (2007)Theory Building From Cases: O…Benchmarking Marketing Capabilities for Sustainable Competitive Advantage (2004)Benchmarking Marketing Capabi…Organizational learning and strategic renewal (2003)Organizational learning and s…Experiential and Informational Knowledge, Architectural Marketing Capabilities, and the Adaptive Performance of Export Ventures: A Cross‐National Study (2003)Experiential and Informationa…A Configuration Theory Assessment of Marketing Organization Fit with Business Strategy and Its Relationship with Marketing Performance (2003)A Configuration Theory Assess…The Performance Effects of Process Management Techniques (1997)The Performance Effects of Pr…Reclaiming or rebranding marketing: implications beyond digital (2020)Reclaiming or rebranding mark…Structural equation modeling in practice: A review and recommended two-step approach. (1988)Firm Resources and Sustained Competitive Advantage (1991)Firm resources and sustained competitive advantage (2004)Sustainable supply chain management practices, supply chain dynamic capabilities, and enterprise performance (2017)Quo Vadis, Dynamic Capabilities? A Content-Analytic Review of the Current State of Knowledge and Recommendations for Future Research (2018)The Principles of Scientific Management. (1912)The machine that changed the world (1992)The Impact of Trade on Intra-Industry Reallocations and Aggregate Industry Productivity (2003)The Organization of Firms Across Countries* (2012)Dynamic capabilities and entrepreneurial management in large organizations: Toward a theory of the (entrepreneurial) firm (2015)What Drives Differences in Management Practices? (2019)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Common method biases in behavioral research: A critical review of the literature and recommended remedies. (2003)Entrepreneurial orientation, marketing capabilities and performance: The Moderating role of Competitive Intensity on Latin American International New Ventures (2015)Dynamic Capabilities and Organizational Performance: A Meta‐Analytic Evaluation and Extension (2016)The determinants of export performance: a review of the literature 2006-2014 (2016)Dynamic capabilities and strategic management (1997)Entrepreneurial orientation, exploitative and explorative capabilities, and performance outcomes in export markets: A resource-based approach (2011)Enhancing product innovation performance in a dysfunctional competitive environment: The roles of competitive strategies and market-based assets (2018)Customer information resources advantage, marketing strategy and business performance: A market resources based view (2020)Case Study Research: Design and Methods (1984)Exploration and Exploitation in Organizational Learning (1991)Handbook of Qualitative Research (1994)Conceptualizing Innovation Orientation: A Framework for Study and Integration of Innovation Research * (2006)Balancing Exploration and Exploitation Through Structural Design: The Isolation of Subgroups and Organizational Learning (2009)Understanding Variation in Managers' Ambidexterity: Investigating Direct and Interaction Effects of Formal Structural and Personal Coordination Mechanisms (2009)The Discovery of Grounded Theory; Strategies for Qualitative Research (1968)The Discovery of Grounded Theory: Strategies for Qualitative Research. (1968)Case Study Research: Design and Methods (1991)Socioemotional Wealth in Family Firms (2012)Process Studies of Change in Organization and Management: Unveiling Temporality, Activity, and Flow (2013)Building dynamic capabilities for digital transformation: An ongoing process of strategic renewal (2018)Bootstrap-Based Improvements for Inference with Clustered Errors (2008)Misallocation and Manufacturing TFP in China and India * (2009)Does Working from Home Work? Evidence from a Chinese Experiment * (2014)How Are Small Businesses Adjusting to COVID-19? Early Evidence from a Survey (2020)Employee perception of CSR activities: Its antecedents and consequences (2012)Marketing in the Metaverse: Conceptual understanding, framework, and research agenda (2022)Market orientation and performance of export ventures: the process through marketing capabilities and competitive advantages (2010)How Online Product Reviews Affect Retail Sales: A Meta-analysis (2014)A Meta-Analysis of Electronic Word-of-Mouth Elasticity (2015)Resource-based theory in marketing (2013)Empirical investigation of data analytics capability and organizational flexibility as complements to supply chain resilience (2019)
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References

  • 2007Theory Building From Cases: Opportunities And Challenges16,654 cited
  • 2004Benchmarking Marketing Capabilities for Sustainable Competitive Advantage1,626 cited
  • 2009Market orientation, marketing capabilities, and firm performance1,542 cited
  • 2011Does Management Matter? Evidence from India1,416 cited
  • 2008The Relative Impact of Marketing, Research-and-Development, and Operations Capabilities on Firm Performance822 cited
  • 2003Organizational learning and strategic renewal725 cited
  • 2003A Configuration Theory Assessment of Marketing Organization Fit with Business Strategy and Its Relationship with Marketing Performance720 cited
  • 2011Does management matter? Evidence from India603 cited
  • 2011Export marketing strategy implementation, export marketing capabilities, and export venture performance516 cited
  • 2009Product‐market strategy and the marketing capabilities of the firm: impact on market effectiveness and cash flow performance354 cited
  • 2018Research in marketing strategy341 cited
  • 2003Experiential and Informational Knowledge, Architectural Marketing Capabilities, and the Adaptive Performance of Export Ventures: A Cross‐National Study316 cited
  • 1997The Performance Effects of Process Management Techniques309 cited
  • 2015Marketing Department Power and Firm Performance

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277 cited
  • 2008Financial Value of Brands in Mergers and Acquisitions: Is Value in the Eye of the Beholder?221 cited
  • 2017Marketing Capabilities in International Marketing212 cited
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    • 2020Reclaiming or rebranding marketing: implications beyond digital6 cited