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Marketing strategies for the ethics era · Study

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ArticleMarketing strategies for the ethics era

Unknown author1995

Article1995

Marketing strategies for the ethics era

Unknown author

140 citations·0/0 files stored·Long Range Planning

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Ethics in Business and Education Marketing and Advertising Strategies Corporate Social Responsibility and Sustainability

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2007Studying the ethical consumer: a review of research 2004Shopping for a better world? An interpretive study of the potential for ethical consumption within the older market 2005Ethical branding and corporate reputation 2004Stakeholders as Citizens? Rethinking Rights, Participation, and Democracy 2001Saints and Markets: Activists and the Supply of Credence Goods 2007Corporate social responsibility and the positioning of grocery brands 2007Environmental Respect: Ethics or Simply Business? A Study in the Small and Medium Enterprise (SME) Context 2020The Effect of Consumer Perceptions of the Ethics of Retailers on Purchase Behavior and Word-of-Mouth: The Moderating Role of Ethical Beliefs

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Year1995

Typearticle

Published1995-12-01

VenueLong Range Planning

ISSN-L0024-6301

Languageen

Citations140

Files0 public / 0

ShelfEthics in Business and Education

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doi10.1016/0024-6301(95)99983-7

openalex_workW2991680696

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