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Marketing strategies for the ethics era
0 references·16 citing·57 second hopsampled
Marketing strategies for the ethics era (1995)Marketing strategies for the ethics eraThe Effect of Consumer Perceptions of the Ethics of Retailers on Purchase Behavior and Word-of-Mouth: The Moderating Role of Ethical Beliefs (2020)The Effect of Consumer Percep…The role of normative marketing ethics (2018)The role of normative marketi…The effect of supply chain information management and information system infrastructure (2018)The effect of supply chain in…Corporate Social Responsibility Failures: How do Consumers Respond to Corporate Violations of Implied Social Contracts? (2015)Corporate Social Responsibili…The Effects of Warning-Label Placement in Print ADS: A Social Contract Perspective (2007)The Effects of Warning-Label …Studying the ethical consumer: a review of research (2007)Studying the ethical consumer…Environmental Respect: Ethics or Simply Business? A Study in the Small and Medium Enterprise (SME) Context (2007)Environmental Respect: Ethics…Corporate social responsibility and the positioning of grocery brands (2007)Corporate social responsibili…Revisiting the Concept of a Societal Orientation: Conceptualization and Delineation (2006)Revisiting the Concept of a S…Ethical branding and corporate reputation (2005)Ethical branding and corporat…Stakeholders as Citizens? Rethinking Rights, Participation, and Democracy (2004)Stakeholders as Citizens? Ret…Shopping for a better world? An interpretive study of the potential for ethical consumption within the older market (2004)Shopping for a better world? …Gender Differences in Ethical Perceptions of Salespeople: An Empirical Examination in Turkey (2002)Gender Differences in Ethical…Saints and Markets: Activists and the Supply of Credence Goods (2001)Saints and Markets: Activists…Co‐operation or coercion? Supplier networks and relationships in the UK food industry (2001)Co‐operation or coercion? Sup…Relationship marketing as an ethical approach: philosophical and managerial considerations (1999)Relationship marketing as an …The Logic of Collective Action (1965)The Logic of Collective Action: Public Goods and the Theory of Groups. (1966)Corporate Social Performance Revisited (1991)Is evil rewarded with evil? The market penalty effect of corporate environmentally irresponsible events (2019)Coporate branding and corporate social responsibility: Toward a multi-stakeholder interpretive perspective (2021)What can we learn from #StopHateForProfit boycott regarding corporate social irresponsibility and corporate social responsibility? (2021)Managing Brand Equity (1991)Corporate Social Responsibility (1999)The Social Responsibility of Business Is to Increase Its Profits (2007)Shaping the Halal into a brand? (2010)Is doing more doing better? 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(2014)Corporate social responsibility and patronage intentions: The mediating effect of brand credibility (2020)The Impact of Corporate Social Responsibility on Brand Sales: An Accountability Perspective (2021)The theory of planned behavior (1991)Risk Society, Towards a New Modernity (1994)The conscious consumer: taking a flexible approach to ethical behaviour (2009)Research on Fair Trade Consumption—A Review (2011)Care and Commitment in Ethical Consumption: An Exploration of the ‘Attitude–Behaviour Gap’ (2015)Advances in Consumer Research (2025)Symbolic Interactionism: Perspective and Method. (1971)5. The Practice of Everyday Life (2000)Brand Community (2001)Making a difference: ethical consumption and the everyday (2010)Ethical Consumers Among the Millennials: A Cross-National Study (2012)The Commitment-Trust Theory of Relationship Marketing (1994)Strategic management a stakeholder approach (2010)An Introduction to the Principles of Morals and Legislation (2017)Toward a Doctrine of Socially Responsible Marketing (SRM): A Macro and Normative-Ethical Perspective (2020)Role of Ethical Marketing in Driving Consumer Brand Relationships and Brand Loyalty: A Sustainable Marketing Approach (2021)Neuromarketing algorithms’ consumer privacy and ethical considerations: challenges and opportunities (2024)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Common method biases in behavioral research: A critical review of the literature and recommended remedies. (2003)Exchange and Power in Social Life (2017)The influence of the ethics of E-retailers on online customer experience and customer satisfaction (2022)Why do people shop online? A comprehensive framework of consumers’ online shopping intentions and behaviors (2022)Developing brand identity and sales strategy in the digital era: Moderating role of consumer belief in brand (2024)Information and Consumer Behavior (1970)The Market for "Lemons": Quality Uncertainty and the Market Mechanism (1970)Toward a More General Theory of Regulation (1976)A Theory of Consumer Boycotts Under Symmetric Information and Imperfect Competition (2006)Readership and Purpose in the Choice of Economics Metaphors (2006)Orchestrating corporate social responsibility in the multinational enterprise (2019)
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  • 2007Studying the ethical consumer: a review of research384 cited
  • 2004Shopping for a better world? An interpretive study of the potential for ethical consumption within the older market352 cited
  • 2005Ethical branding and corporate reputation273 cited
  • 2004Stakeholders as Citizens? Rethinking Rights, Participation, and Democracy219 cited
  • 2001Saints and Markets: Activists and the Supply of Credence Goods186 cited
  • 2007Corporate social responsibility and the positioning of grocery brands174 cited
  • 2007Environmental Respect: Ethics or Simply Business? A Study in the Small and Medium Enterprise (SME) Context121 cited
  • 2020The Effect of Consumer Perceptions of the Ethics of Retailers on Purchase Behavior and Word-of-Mouth: The Moderating Role of Ethical Beliefs114 cited
  • 2018The role of normative marketing ethics111 cited
  • 2015Corporate Social Responsibility Failures: How do Consumers Respond to Corporate Violations of Implied Social Contracts?90 cited
  • 2018The effect of supply chain information management and information system infrastructure84 cited
  • 1999Relationship marketing as an ethical approach: philosophical and managerial considerations69 cited
  • 2007The Effects of Warning-Label Placement in Print ADS: A Social Contract Perspective68 cited

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  • 2002Gender Differences in Ethical Perceptions of Salespeople: An Empirical Examination in Turkey67 cited
  • 2006Revisiting the Concept of a Societal Orientation: Conceptualization and Delineation66 cited
  • 2001Co‐operation or coercion? Supplier networks and relationships in the UK food industry64 cited